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MacSailing
Vancouver, British Columbia, Canada
NS
Manager
2
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We are looking to create a series of video to promote our industry.

We would like students to help us create Videos based upon our niche market


This will involve several different steps for the students, including:

  • Familiarizing themselves with our industry and popular aspects of it
  • Researching factors affecting the quality of digital content.
  • Creating videos using available tools such as https://invideo.io/, https://chat.openai.com/ etc
  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and niche
  • Understanding of factors affecting the quality of digital content
  • Ability to create content
  • Recommendations and designs for new digital content

Bonus steps would include:

  • Improving designs based on testing feedback

Final deliverables should include

  • A series of videos
  • A template to use for future videos
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being
About the company

We provide high quality sailing instruction for beginner to advanced sailors in Vancouver. We also offer a variety of fun and educational summer camps for kids aged 6-18. Summer camp options include sailing, canoeing, marine ecology and beachsports.