Digital Content Creation

Number of individual students required: 2We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. MacSailing aspires to engage with the local community and inspire people to sign up for our lessons and get involved with watersports in Vancouver.To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Instagram, Facebook and/or YouTube Content Creation

Our company advertises thousands of products online. We need to create some attractive marketing content for our 2024 season.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market segments.Researching similar companies with successful instagram, Facebook and/or YouTube accounts.Designing new social media videos and posts based on our marketing plan for 2024.Testing and improving designs based on feedback.

Website Development

We are in the midst of upgrading our website. The plan is to add some functions to the existing site. Functions include improved booking system and backend registration management. The site is built using Wordpress.Students should be prepared to:Determine the best method of adding these featuresConduct a needs analysis to determine which Wordpress plugins if any are best suitedCreate a proposal for our company's review.Build in the new features and conduct appropriate testing and troubleshooting.

Marketing strategist - TikTok launch

Our company advertises programs online. We'd like to develop a TikTok strategy for our 2024 season and beyond.The project-learn about our company and products-identify similar companies with successful accounts-create a strategy for our TikTok account (target market, content guidelines/ideas, engagement method, etc)-develop a schedule/plan for 2024-launch campaignIf the project goes well there may be an opportunity to continue working on this part time in the future.