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Undercover Consulting
Toronto, Ontario, Canada
EO
Founder
(1)
3
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience or paid work
Categories
Writing Creative writing Media
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services, specifically within health and wellness services
  • Recommendation of blog post topics specifically around health and wellness clinics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • 6 Blog posts, 800 words each
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
  • access to our SEO keyword bank
  • guides on how to write strong blog posts


What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Blogging and marketing
  • health and wellness
  • search engine optimization
  • creative writing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

We are a full-service health and wellness consulting company based in Toronto. With Undercover, clinics and independent wellness practitioners can realize their revenue dreams.