Preferred learners
- Toronto, Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals.
This will involve several different steps for the students, including:
- Researching the target audience and understanding their preferences.
- Creating a content calendar with a mix of promotional and educational posts.
- Developing visually appealing graphics and videos that showcase the meals.
- Writing engaging and informative captions that highlight the unique features of the meals.
- Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A content calendar outlining the types of posts and their scheduled dates.
- A collection of visually appealing graphics and videos for social media posts.
- Engaging and informative captions to accompany the posts.
Final deliverables:
- A presentation showcasing the content calendar and sample posts.
- All source materials for the created content.
- What is the main goal for this project?
-
The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals.
This will involve several different steps for the students, including:
- Researching the target audience and understanding their preferences.
- Creating a content calendar with a mix of promotional and educational posts.
- Developing visually appealing graphics and videos that showcase the meals.
- Writing engaging and informative captions that highlight the unique features of the meals.
- Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A content calendar outlining the types of posts and their scheduled dates.
- A collection of visually appealing graphics and videos for social media posts.
- Engaging and informative captions to accompany the posts.
Final deliverables:
- A presentation showcasing the content calendar and sample posts.
- All source materials for the created content.
- How will you support learners in completing the project?
-
Project Manager will support student on how to create social media strategy and create high audience engagement content.
Weekly catch up meeting will be provided.
About the company
- https://www.mibowlmeal.com
- 2 - 10 employees
- Food & beverage
Mi BOWL Meal is a healthy ready-to-eat meal provider. We make and deliver meals right to your door. Our meals are nutritionally-balanced, asian-fusion and asian-inspired with bold flavour!
We challenge the common misconception about asian cuisine being 'greasy' and 'cheap'. By creating healthy asian-inspired meals, we hope to change public perception on what asian food can be.