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Computer Xpress
Burlington, Ontario, Canada
AZ
Manager
(2)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Design & creative Branding & style guides
Project scope
What is the main goal for this project?

The main goal for the project is to help Computer Xpress develop marketing material to create a new brand image. This includes online banners, new logos, and new marketing material. This will involve several different steps for the students, including:


- Researching the current brand image and target audience of Computer Xpress.


- Designing new logos and online banners that reflect the desired brand image.


- Developing new marketing material such as flyers, brochures, and digital content.


- Collaborating with Computer Xpress team to ensure the new marketing material aligns with their vision and goals.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following tasks:


- Research report on the current brand image and target audience of Computer Xpress.


- New logos and online banners designed and presented to Computer Xpress team for review.


- New marketing material developed and presented to Computer Xpress team for feedback.



Final deliverables:


- Finalized logos, online banners, and marketing material approved by Computer Xpress team.


- All source materials for the designed marketing material.


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?

Computer Xpress will provide one on one calls with the team to monitor and benchmark the progress of the project, working closely with the owner.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Graphic design and branding principles.


- Marketing and advertising concepts.


- Proficiency in design software such as Adobe Creative Suite.


- Strong communication and collaboration skills.



Students will be expected to research and learn more about the above as the project goes along.

About the company

Computer Xpress has provided reliable computer sales and services to consumers in the Burlington area for 20 years. Our customers include residents and small businesses. We offer a wide range of services and products for our clients.
The expertise of our skilled computer technicians includes laptop and PC repair, custom builds, on-site analysis, and repair.