Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of the project is to create a comprehensive marketing plan for the launch of the modular robotic 3D printer. This includes identifying and targeting the four different customer segments, creating marketing materials, and developing a strategy for product promotion and distribution.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct market research to understand the needs and preferences of each customer segment.
- Develop marketing materials such as brochures, product videos, and social media content.
- Create a detailed marketing plan outlining the promotional strategies, distribution channels, and budget allocation.
- Design a launch event or campaign to generate buzz and awareness for the new product.
- Analyze the competitive landscape and identify opportunities for differentiation.
- Develop a sales strategy and pricing model for each customer segment.
- What is the main goal for this project?
-
The main goal of the project is to create a comprehensive marketing plan for the launch of the modular robotic 3D printer. This includes identifying and targeting the four different customer segments, creating marketing materials, and developing a strategy for product promotion and distribution.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct market research to understand the needs and preferences of each customer segment.
- Develop marketing materials such as brochures, product videos, and social media content.
- Create a detailed marketing plan outlining the promotional strategies, distribution channels, and budget allocation.
- Design a launch event or campaign to generate buzz and awareness for the new product.
- Analyze the competitive landscape and identify opportunities for differentiation.
- Develop a sales strategy and pricing model for each customer segment.
- How will you support learners in completing the project?
-
We will work with the students closely on developing the marketing plan, which include
- Weekly meetings
- Slack communications for answering any questions and responding to requests
- Providing context of the industry and the product
- Providing raw marketing materials such as graphics and videos
- And any other resources or help that may be needed by the students
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis
- Marketing strategy and planning
- Content creation and design
- Sales strategy and pricing
- Competitive analysis and differentiation
Supported causes
About the company
- https://ambots.net
- 2 - 10 employees
- Manufacturing
AMBOTS is a pioneer in the development of swarm manufacturing, aiming to accelerate the transition to civilization with fully autonomous and on-demand manufacturing.
Our efforts were widely recognized around the world, such as
* CBS Innovation Nation feature (https://www.youtube.com/watch?v=uTrtARdG20E)
* 3D Startup of the Year (https://www.3dnatives.com/en/ambots-startup-2019-030120204/)
* Top 20 Industry 4.0 Companies (https://www.startus-insights.com/innovators-guide/top-10-industry-4-0-trends-innovations-in-2021/)
* and Five Coolest Things on Earth (https://www.ge.com/news/reports/the-5-coolest-things-on-earth-this-week-4).