Project scope
Categories
Communications Digital marketing Product or service launch Marketing strategy Social media marketingSkills
content marketing video editing social media strategy marketing planning niche markets tiktok social media templates persona (user experience) timelinesSpingle.ai aims to refine its content funnel by focusing on one target persona—wedding videographers—for its upcoming product launch. Students will review the March–May 2025 marketing analytics to understand audience engagement and conversion behaviors, then develop a concise content strategy tailored specifically to wedding videographers, with the ultimate goal of increasing downloads and improving conversions from July through October 2025.
- Analysis Report (March–May Data): Students examine existing campaigns to identify what has worked, what needs improvement, and key engagement trends among wedding videographers.
- Persona-Focused Editorial Calendar (July–October): A detailed schedule of content topics and posting frequencies that align with the wedding videographer persona’s pain points and preferences.
- Sample Content Assets: 2–3 social media posts or short blog outlines specifically crafted for wedding videographers, demonstrating brand messaging and clear calls-to-action.
- KPI and Metrics Framework: A brief plan to measure success, detailing how to track progress toward higher software downloads and funnel improvements for this niche.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Spingle.ai is an AI-powered video editing platform that helps creators—especially wedding videographers and live event producers—dramatically reduce editing time. By automating tasks like prompt-editing, culling shaky footage, syncing multi-cam shoots, and intelligently picking the best clips, Spingle.ai enables users to focus on storytelling and final touches rather than tedious manual edits. Our mission is to combine cutting-edge AI with human creativity, transforming post-production into a faster, smarter process. With a small, dedicated team of film enthusiasts and software engineers, we’re constantly refining our algorithms to deliver high-quality, customizable edits that meet the evolving needs of modern videographers.