Spingle.ai: B2B Growth Strategy for Video Editing Automation

Spingle.ai is an AI-powered video editing platform (featuring prompt-based editing ) looking to strengthen adoption within large advertising agencies that produce extensive video content. This project focuses on one industry segment—ad agencies —and aims to develop targeted messaging, a concise marketing plan, and a prototype campaign for the next 6 months. By concentrating on this single persona, students will help Spingle.ai expand usage with existing agency clients and appeal to similar prospective agencies that need efficient post-production workflows.

AI Video Editing Software Launch

Spingle.ai aims to refine its content funnel by focusing on one target persona —wedding videographers—for its upcoming product launch. Students will review the March–May 2025 marketing analytics to understand audience engagement and conversion behaviors, then develop a concise content strategy tailored specifically to wedding videographers, with the ultimate goal of increasing downloads and improving conversions from July through October 2025.