Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
Our company advertises our chili oil to a market primarily in Alberta but expanding across the country. We hope to revamp our social media and ecommerce marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises our chili oil to a market primarily in Alberta but expanding across the country. We hope to revamp our social media and ecommerce marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and digital content
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital content creation
Nice to haves for students include
- Knowledge of design tools like Canva
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://sevenspice.com
- 2 - 10 employees
- Food & beverage
Growing up with a love of spicy food and a passion for home cooking, Natalia Lazic was frustrated that she couldn’t find high-quality chili oil, so, with the help from her mother Anna, Natalia headed into the kitchen with the goal of creating the perfect chili oil that could be used on just about everything.
Inspired by the chili oils found at Chinese restaurants, but only finding oils containing canola oil and cayenne peppers, she transformed the recipe with a base of sunflower oil infused with 7 different spices for a nuttier taste and made to withstand high-temperature cooking. And that’s when Seven Spice Chili Oil was born.
Initially, Natalia and her mother Anna were making small batches of Seven Spice for themselves and a handful of friends and family. Quickly, it got to the point where people were asking for more jars and were sharing the special chili oil with their friends and families. The demand skyrocketed!
After working to commercialize the product, and finding a way to preserve it naturally, Natalia started selling at local farmer’s markets first, and now, Seven Spice chili oil can be found in numerous Calgary Co-op, Safeway, and Sobeys locations along with other local retailers.
Seven Spice belongs on everyone’s shelves and is a product that can be used with virtually every type of food and meal possible. The unique flavor shares the idea of Canadian culture and is inspired from other cultures from around the world.
If you haven’t already guessed, the number 7 inspires the name, as Seven Spice was originally made with 7 ingredients. 7 is also the number of completion.