Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://solshine.org
- 2 - 10 employees
- Hospital, health, wellness & medical
SOLshine.org is the technology transfer beneficiary of Science of Light (SOL).
SOL is a research & development 501(c)(3) non-profit focused on advancing the understanding of the profound biological benefits of light for the betterment of humanity.
SOL's founders designed and marketed therapeutic light systems under license from Dr. John Ott, the father of full-spectrum light technology and were SAD light therapy pioneers (Ott light Systems, 1987-98).
SOL is dedicated to the memory of pioneering photobiologist — Dr. John Ott.