Brand Voice

Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.This will involve several different steps for the students, including:Familiarizing themselves with our company’s story, mission and vision statements.Conducting background research on our company’s products and customers.Establishing suitable personality traits for our brand voice and justifying each trait.Describing how personality traits can be displayed through our brand voice.Bonus steps in the process would also include:Recommending methods of ensuring a consistent brand voice.Recommending revisions for our current marketing materials to use a new brand voice.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

Create a Structured Business Plan Report

SOLshine Photo Nutrition Business Plan Report OutlineExecutive SummaryCompany OverviewMission StatementProduct/Service OfferingUnique Selling Proposition (USP)Financial HighlightsFunding RequirementsCompany DescriptionHistory and BackgroundVision and PurposeMarket Needs Being AddressedLong-term GoalsMarket AnalysisIndustry OverviewTarget Market SegmentationMarket Needs and TrendsCompetitive AnalysisSWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)Products and ServicesDetailed Description of Products and ServicesDevelopment Stage and Future Product/Service PlansUnique Features and Competitive AdvantagesResearch and Development (R&D)Marketing and Sales StrategyMarketing Strategy and PositioningPricing StrategySales Plan and Distribution ChannelsPromotional StrategyCustomer Service and Retention PlanOperational PlanBusiness Location and FacilitiesManufacturing/Production ProcessSupply Chain ManagementQuality Assurance ProcessesTechnology UtilizedManagement and OrganizationCompany Structure and OwnershipManagement Team ProfilesAdvisory Board/ConsultantsHiring Needs and Human Resources PlanFinancial PlanRevenue ModelFunding Requirements and Use of FundsFinancial Projections (Income Statement, Balance Sheet, Cash Flow Statement)Break-even AnalysisFinancing and Investment StrategyAppendices and Supporting DocumentsResumes of Key ManagementTechnical/Product SpecificationsMarket Study DetailsLegal Documents/ContractsAny Additional Relevant InformationTips for the Slideshow:Engaging Visuals: Use charts, graphs, and images to break down complex information and keep the audience engaged.Concise Text: Keep slides clear and to the point; detailed explanations can be reserved for the verbal presentation.Consistent Branding: Use company colors, logos, and fonts to reinforce your brand identity throughout the presentation.Interactive Elements: Where possible, include interactive elements or demonstrations to make your presentation memorable.Storytelling Approach: Weave your data and facts into a compelling story about where your company has been, where it is now, and where it’s going with the investor's help.This outline serves as a blueprint to guide the creation of our business plan report, ensuring that all critical aspects of our business are covered comprehensively and presented in a logical sequence to potential investors.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?