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Go-to-Market Strategy for Voice-Guided Job App for Blind Jobseekers

Open
Company
Enabled Talent
Enabled Talent
Brampton, Ontario, Canada
Contact
Amandipp Singh
Amandipp Singh
He
Founder
(2)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Product or service launch Marketing strategy
Skills
user segmentation universal design positioning strategy marketing go-to-market strategy mock ups assistive technology legal discovery
Details

Enabled Talent is developing a voice-guided mobile job search app designed specifically for blind and low-vision users.


The app aims to make job discovery, application, and onboarding fully accessible through audio-first navigation and inclusive design.


This project will support the app’s launch by helping us analyze the market, define user needs, and build a comprehensive go-to-market plan.

Deliverables


  1. Market and competitive landscape of assistive job search tools for blind users.
  2. Consumer profiles, user segmentation, and positioning strategies.
  3. Go-to-market plan covering pricing, channels, and promotional tactics.
  4. Environmental scan—accessibility trends, assistive tech, and policy influences.
  5. Marketing forecast with campaign samples and creative mock-ups.
  6. Launch timeline, budget breakdown, and implementation roadmap.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

About the company

Company
https://www.enabledtalent.com
Brampton, Ontario, Canada
2 - 10 employees
Business services, Human resources & recruitment, Non-profit, philanthropic & civil society, Technology
Representation
Women-Owned Disabled-Owned Social Enterprise Immigrant-Owned Community-Focused

Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.

Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.