Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for this project is to support the expansion of Net Zero Evolution's services into the US market and showcase their recruitment expertise to potential clients. The focus will be on sustainable transportation & infrastructure, with a core business in EV charging & emobility. It's important to note that we have already had an internal soft launch and are perceived to be experienced in the US market.
This will involve several different steps for the students, including:
- Conducting market research on the US market to understand the EV charging / eMobility landscape and target audience.
- Developing a digital marketing strategy tailored to the US market, including social media, content marketing, and SEO.
- Creating and implementing digital marketing campaigns to showcase the company's expertise as recruiters in the sustainable transportation & infrastructure markets.
- Analyzing the performance of the digital marketing campaigns and making adjustments as needed to optimize results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report on the US EV charging / eMobility landscape and target audience.
- A digital marketing strategy specifically tailored to the US EV Charging / eMobility market, including detailed plans for social media, content marketing, and SEO.
- Implemented digital marketing campaigns across various channels with performance analysis and optimization recommendations.
Final deliverables:
- A final report including the market research, digital marketing strategy, campaign performance analysis, and optimization recommendations.
- A presentation explaining the research, strategy, and campaign results.
- What is the main goal for this project?
-
The main goal for this project is to support the expansion of Net Zero Evolution's services into the US market and showcase their recruitment expertise to potential clients. The focus will be on sustainable transportation & infrastructure, with a core business in EV charging & emobility. It's important to note that we have already had an internal soft launch and are perceived to be experienced in the US market.
This will involve several different steps for the students, including:
- Conducting market research on the US market to understand the EV charging / eMobility landscape and target audience.
- Developing a digital marketing strategy tailored to the US market, including social media, content marketing, and SEO.
- Creating and implementing digital marketing campaigns to showcase the company's expertise as recruiters in the sustainable transportation & infrastructure markets.
- Analyzing the performance of the digital marketing campaigns and making adjustments as needed to optimize results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report on the US EV charging / eMobility landscape and target audience.
- A digital marketing strategy specifically tailored to the US EV Charging / eMobility market, including detailed plans for social media, content marketing, and SEO.
- Implemented digital marketing campaigns across various channels with performance analysis and optimization recommendations.
Final deliverables:
- A final report including the market research, digital marketing strategy, campaign performance analysis, and optimization recommendations.
- A presentation explaining the research, strategy, and campaign results.
- How will you support learners in completing the project?
-
We can provide as much time as is required to support the students with this project.
The students will also have access to our database which currently consists of 523 contacts from 168 different businesses, our response data, our social media and Canva (or another paid software if required)
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Digital marketing strategy development.
- Campaign implementation and performance analysis.
- Knowledge of sustainable transportation & infrastructure and EV charging & emobility.
- Understanding of the US market and recruitment expertise.
Supported causes
About the company
- https://www.netzeroevolution.com
- 2 - 10 employees
- Automotive, Energy, Human resources & recruitment, Transport, trucking & railroad
Net Zero Evolution was born out of a desire to support the businesses around the world that have a responsibility like never before.
We combine our recruitment experience, technical expertise and passion for decarbonisation to offer you an unrivalled and bespoke service ensuring our clients get the right solutions for their business at the right time.
Whether engineering or operations, business as usual or critical projects, rapid growth or an urgent need for technical innovations, Net Zero Evolution will work with global organisations to define a bespoke recruitment strategy that will ensure they meet their objectives.