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mid east canadian pharmaceutical inc
Markham, Ontario, Canada
kamiar tehrani
Employer
(12)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Graphic design Branding & style guides Illustration
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive branding guide that reflects the brand and company culture of Mid East Canadian Pharmaceutical Inc. This will involve developing a slogan that encapsulates the company's values and creating banners that visually represent the brand.

What tasks will learners need to complete to achieve the project goal?


- Conduct research on the company's history, values, and mission to understand the brand identity.


- Develop a branding guide that includes logo usage, color palette, typography, and brand voice guidelines.


- Create a slogan that resonates with the target audience and reflects the company's values.


- Design banners for various platforms (digital and print) that visually represent the brand and its culture.

How will you support learners in completing the project?

access to company existing material, weekly meeting with the management team

as well as access to required software and documentation

What skills or technologies will help learners to complete the project?


Skills needed to successfully complete the project:


- Graphic design and branding expertise


- Copywriting and slogan creation


- Understanding of brand identity and culture representation

About the company

Medical device and pharmaceutical company since 2017, our business is primarily B2B