InteriOmasters, a leading name in wallcoverings, seeks to enhance its social media presence across Instagram, Pinterest, Tiktok and LinkedIn. The project aims to develop a comprehensive 30 to 45-day content calendar tailored to each platform, ensuring consistent and engaging content that resonates with the target audience. Additionally, the project involves identifying and reaching out to relevant micro-influencers within Canada to amplify brand visibility and engagement. By leveraging classroom knowledge in digital marketing and social media strategy, learners will gain practical experience in creating cohesive content plans and influencer outreach strategies. The project will focus on aligning social media efforts with InteriOmasters brand identity and marketing goals, ultimately driving increased brand awareness and customer engagement.

The project deliverables include a detailed 30 to 45-day content calendar for Instagram, Pinterest, and LinkedIn, outlining post types, themes, and scheduling. Additionally, a report identifying potential micro-influencers in Canada, along with a strategy for outreach and collaboration, will be provided. The deliverables will be presented in a professional format, ready for implementation by InteriOmasters' marketing team.