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Golden Meteorite Press (GMP)
Edmonton, Alberta, Canada
GA
Director
(41)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Data analysis Ux design Competitive analysis Digital marketing Product or service launch
Project scope
What is the main goal for this project?

This project will begin in March 1st following a kick-off meeting and orientation for all student-hires. The end-date for the project and deliverable submission deadline is March 31st at 11:59 PM MST.


The aim of this initiative is to augment the recognition and public comprehension of the scholarly and literary works of Golden Meteorite Press. As a Public and Consumer Relations Intern, your role will be crucial in executing innovative marketing and PR methodologies designed to proficiently articulate the Press's objectives, academic pursuits, and literary triumphs to a wide-ranging audience. Your responsibilities will include collaborating with diverse teams to craft compelling content and promotional assets, maximizing the utilization of various media outlets to extend our influence, and employing analytical feedback to polish our promotional approaches. By enhancing the public's awareness of Golden Meteorite Press’s contributions, your inventive efforts and commitment will contribute to creating a more knowledgeable and interconnected community. This will further propel Golden Meteorite Press's dedication to the proliferation of literary insight and fostering a profound comprehension of varied themes through the medium of literature. Your involvement will not only underscore our commitment to enriching literary understanding but it will reinforce our pursuit to connect and enlighten communities through the power of written words.

What tasks will learners need to complete to achieve the project goal?

Tasks:

  • Develop, curate, and oversee various forms of engaging digital content to elevate the visibility of the Press’s contributions.
  • Collaborate closely with researchers and subject matter experts to accurately and effectively communicate intricate research findings and literary innovations.
  • Continuously monitor digital content trends and incorporate best practices to enhance the online visibility and engagement of Golden Meteorite Press.
  • Manage and regularly update the Press’s website and social media channels, ensuring user-friendly interfaces and engaging content that reflects current works and achievements.
  • Assess and refine digital content based on performance analytics to optimize engagement and expand audience reach, ensuring resonance and impact.


Deliverable:

  • To achieve the project goal, students must attend the kick-off meeting for clear guidelines and expectations. They will be required to select or be assigned a specific topic, followed by thorough research on the subject matter. Participants will produce a finalised deliverable of a minimum 4500 words. Your work will need to be uploaded to the Riipen platform in PDF format and uploaded in the google drive in the Central Working Document provided to you at the start of the project. Continuous communication with the AIC team for feedback and guidance is essential throughout the process.


How will you support learners in completing the project?

1. Clear Project Guidelines: This project provides learners with well-defined project guidelines, objectives, and expectations. This ensures that they have a clear understanding of what is expected of them.


2. Mentorship: This project assigns experienced mentors or instructors who can guide learners throughout the project. Mentors can offer valuable insights, answer questions, and provide feedback.


3. Regular Check-Ins: This project schedules regular meetings or check-ins to track progress and address any challenges or concerns learners may have. This helps keep learners on track and motivated.


4. Access to Learning Resources: This project offers access to a wide range of learning resources. This enables learners to deepen their knowledge and skills.


5. Access to Tools and Technology: This project ensures that learners have access to the necessary tools, software, and technology required for the project.


6. Data and Research Support: This project, when needed, offers assistance in gathering, analyzing, and interpreting data. Provide access to relevant databases, research materials, and experts in the field.


7. Peer Collaboration: This project encourages learners to collaborate with their peers. Group discussions, brainstorming sessions, and peer review can enhance the quality of the project and provide additional support.


8. Feedback and Evaluation: This project provides a feedback system where learners receive constructive feedback on their work. This helps them identify areas for improvement and refine their project.


9. Time Management Tools: This project offers time management tools and techniques to help learners effectively plan and allocate their time for research, development, and completion of the project.


10. Flexible Scheduling: This project recognizes that learners may have different schedules and commitments. Offer flexibility in project timelines to accommodate their needs while maintaining project milestones.


11. Celebration and Recognition: This project celebrates the achievements and milestones of learners throughout the project. Positive reinforcement can boost morale and motivation.

What skills or technologies will help learners to complete the project?


  • Possession of a personal computer with reliable internet connectivity.
  • Proficiency in marketing communications and content creation, substantiated by prior experience and accomplishments.
  • Familiarity with marketing principles and strategies, including understanding of customer segmentation and targeting.
  • Ability to conduct comprehensive market research and synthesize information effectively to inform marketing strategies.
  • Strong written and verbal communication skills, including clarity, organization, and coherence in creating promotional content and marketing materials.
  • Competence in utilizing relevant marketing software and tools, such as content management systems, social media platforms, email marketing services, and graphic design applications.
  • Understanding of ethical considerations in marketing, including compliance with advertising standards and respect for consumer privacy.
  • Capacity to meet deadlines and manage multiple projects efficiently, balancing short-term tasks with long-term goals.
  • A commitment to maintaining brand integrity and producing high-quality, impactful marketing initiatives.
  • Familiarity with data analysis tools and ability to leverage marketing analytics to optimize campaign performance and inform future strategies.
  • Creative thinking and problem-solving skills, with a passion for exploring new and innovative marketing approaches.
  • Experience with multimedia content creation, including graphics, videos, and infographics, is advantageous.



About the company

About Us:
Golden Meteorite Press (GMP) is a pioneering publishing and media company headquartered in the vibrant city of Edmonton, Alberta. Established with a passion for igniting curiosity, fostering knowledge dissemination, and promoting innovation, GMP stands at the forefront of the digital age, combining cutting-edge technology with compelling storytelling.

Our Mission:
At GMP, our mission is to be the catalyst for knowledge exchange and innovation. We strive to connect the world to groundbreaking research, emerging ideas, and inspiring stories, making information accessible, engaging, and transformative for diverse audiences.