Myco Pet is a Canadian-based pet wellness company that specializes in functional, mushroom-based supplements designed to support the health and longevity of pets. Rooted in science and inspired by nature, Myco Pet offers a range of premium products targeting gut health, immunity, joint support, and overall vitality for dogs and cats.

The company operates through a multi-channel distribution model, including a growing e-commerce platform, B2B partnerships, and retail distribution in over 70 stores across North America. Myco Pet is committed to transparency, sustainability, and quality, with all products undergoing rigorous third-party testing and formulated with certified organic ingredients.

As the demand for holistic pet health solutions continues to rise, Myco Pet is scaling rapidly, focusing on innovation, community education, and data-driven growth strategies to meet evolving consumer and market needs.

Main Duties:

Apply Data Analytics Tools

Interns will apply data analytics tools and techniques to optimize e-commerce performance, retail growth, product development, and supply chain efficiency for a fast-growing consumer goods company.

Solve Organizational Problems

Interns will address real business challenges by generating insights from sales, customer, and product data to support strategic decisions.

Demonstrate Ethical Data Practices

Interns will manage and analyze sensitive business and customer data ethically and in accordance with privacy standards.

Evaluate Broader Impact

Interns will assess the implications of their analysis on company growth, consumer trust, and operational sustainability.

Collaborate and Communicate Effectively

Interns will work cross-functionally with marketing, product, and operations teams to deliver actionable, data-driven insights.

Project Outcomes and Deliverables

Objective:

To support Myco Pet’s continued growth in e-commerce and retail distribution by analyzing sales trends, customer behavior, and product performance. Interns will clean and analyze data, build dashboards, and deliver actionable insights that contribute to operational efficiency, market strategy, and new product development.

Data Summary & Preprocessing

Data Description:

• E-commerce sales data (transactions, revenue, product category, AOV)
• Retail partner sales data (store location, SKU performance, inventory)
• Web analytics (site traffic, conversion rates, bounce rates)
• Customer data (purchase frequency, product preference, subscription info)
• Quality control data (lab test results for ingredients and batches)

Cleaning & Preparation:

• Identify and handle missing values and outliers
• Standardize data formats across systems (e.g., SKU naming, timestamps)
• Merge datasets from B2B, Shopify, and lab reporting platforms

Preprocessing Notes:

• Anonymize any personally identifiable customer data
• Create derived variables (e.g., repeat purchase rate, revenue per store)

Analysis or Modeling Output

• KPI Dashboards (Power BI or Tableau):
• Sales over time, AOV, top products, churn rate, retail vs. e-commerce comparison.
• Segmentation/Classification:
• Group customers by purchasing patterns and product preferences for marketing targeting.
• Time-Series Analysis:
• Detect seasonal trends and predict demand spikes to support supply chain planning.
• Anomaly Detection (QA/Operations):
• Identify outlier lab results or inventory inconsistencies to flag potential issues.

Insights Report

Key Findings:

• Top-performing products by channel (e.g., Gut & Immunity+ in e-commerce)
• Underperforming stores or SKUs by geography
• Churn trends in repeat customers
• Customer segment trends (e.g., high-value subscription users)

Visualizations:

• Dynamic dashboards with filters by product, region, or channel
• Heatmaps for store performance
• Line graphs for sales trends and anomalies

Trends & Anomalies:

• Seasonality in supplement sales
• Conversion drop-offs linked to product page design or UX
• Lab quality deviations or shipping delays

Stakeholder Presentation

Deliver a clear, engaging summary to business leaders at Myco Pet, including:

• Overview of goals and approach
• Key insights and visuals
• Recommendations for action
• Business value and projected outcomes

Presentation will be tailored for non-technical decision-makers, using business-friendly language and compelling visuals.