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PTWWN Broadcasting & Inspire The World TV
Atlanta, Georgia, United States
LL
Strategic Funding Director
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Communications Competitive analysis Other Market expansion Sales strategy
Project scope
What is the main goal for this project?

**Sales Strategy and Execution:**


**Project Goal:**  

Develop and execute sales strategies to increase revenue for Inspire the World TV and PTWWN Broadcasting by identifying new advertising and sponsorship opportunities, securing partnerships, and maximizing sales channels to drive growth and profitability.

What tasks will learners need to complete to achieve the project goal?

**Activities:**


1. **Market Research:** Conduct thorough market research to identify potential advertising and sponsorship opportunities, as well as emerging trends in the industry.


2. **Prospecting:** Reach out to potential advertisers, sponsors, and partners through various channels, including email, phone calls, and networking events.


3. **Proposal Development:** Create compelling sales proposals tailored to the needs and objectives of each potential client, highlighting the benefits of partnering with Inspire the World TV and PTWWN Broadcasting.


4. **Negotiation:** Negotiate terms and pricing with potential clients to ensure mutually beneficial agreements are reached.


5. **Relationship Building:** Cultivate strong relationships with existing and prospective clients to foster long-term partnerships and repeat business.


6. **Sales Pipeline Management:** Track and manage sales opportunities through a CRM system, ensuring timely follow-ups and progress tracking.


7. **Collaboration:** Coordinate with internal teams, including marketing and production, to ensure seamless execution of sales initiatives and fulfillment of client needs.


8. **Reporting:** Provide regular updates and reports on sales activities, pipeline status, and revenue projections to management.


9. **Continuous Improvement:** Continuously evaluate and refine sales strategies based on performance metrics and feedback to optimize results.

How will you support learners in completing the project?

**Support for Learners:**


To support interns in completing the sales strategy and execution project, we will provide them with the following resources:


1. **Training:** Interns will receive comprehensive training on our company's products, services, and sales processes. This will include both theoretical knowledge and practical sales techniques.


2. **Guidance:** Experienced sales professionals from our team will mentor and guide interns throughout the project. They will provide ongoing support, answer questions, and offer feedback to ensure interns understand the sales strategies and how to execute them effectively.


3. **Access to Tools and Technology:** Interns will have access to our CRM system, sales tools, and other technology necessary for conducting market research, prospecting, and tracking sales activities. They will also have access to relevant data and resources to help them develop targeted sales strategies.


4. **Real-world Experience:** Interns will have the opportunity to work on real sales projects, including selling advertising, event vendor opportunities, and guest appearances on our shows. This hands-on experience will allow them to apply their learning in a practical setting and gain valuable sales skills.


5. **Regular Check-ins:** We will schedule regular check-in meetings to monitor progress, address any challenges, and provide additional support as needed. These meetings will ensure interns stay on track and have the resources they need to succeed in their sales projects.

What skills or technologies will help learners to complete the project?

**Special Skills and Technologies:**


1. **Sales Skills:** Learners should have a basic understanding of sales principles, including prospecting, negotiation, and closing techniques.


2. **Communication Skills:** Strong written and verbal communication skills are essential for effectively communicating with potential clients and internal teams.


3. **Market Research:** Familiarity with market research tools and techniques will aid in identifying potential advertising and sponsorship opportunities.


4. **CRM Systems:** Knowledge of Customer Relationship Management (CRM) systems such as Salesforce or HubSpot will facilitate sales pipeline management and tracking.


5. **Networking:** Ability to network effectively and build relationships with clients and industry professionals is crucial for success in sales roles.


6. **Proposal Development:** Basic skills in creating persuasive sales proposals and presentations using tools like Microsoft PowerPoint or Google Slides.


7. **Analytical Skills:** Capability to analyze sales data and performance metrics to identify trends and areas for improvement.


8. **Tech-Savviness:** Comfort with using technology platforms and software tools for communication, collaboration, and reporting.


9. **Adaptability:** Willingness to adapt to changing market conditions and client needs to optimize sales outcomes.

Supported causes
Industry, innovation and infrastructure
About the company

**Company Description:**

Inspire the World TV and PTWWN Broadcasting are leading television networks based in Metro Atlanta, dedicated to sharing uplifting and inspirational content. Our networks produce a wide range of shows, documentaries, and movies that aim to inspire, empower, and entertain viewers worldwide. With a focus on stories of hope, faith, and positivity, we strive to make a positive impact on individuals and communities. Our platforms include our own app for easy access to our content, as well as annual events like the Shining Star Awards Gala, which honors individuals making a difference. Additionally, we offer advertising opportunities, event vendor partnerships, and even the chance for individuals to have their own TV shows. Through community engagement and giving back, we are committed to increasing our exposure and revenue while spreading messages of positivity and empowerment.