Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector. Project is aiding the creation of one chapter in a fifteen chapter project that will span text, video, and practice quiz. The writing portion of one chapter for a training program is easily achievable in a 60 hour period.
This will involve several different steps for the students, including:
- Researching factors affecting the quality of digital content.
- Research, develop and write content for specific and categories.
- Industrial horticulture applications
- Format learning environment (Learnworlds, SCORM, Final Cut Pro)
- Develop testing question bank
- Format testing environment (randomized question selection and marking protocol)
- Content editing
- File Management and Business Continuity (Box)
- Digital marketing (Google AdWords, SEO, influencer marketing analysis)
- Other tasks as assigned
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Understanding of basic instructional design
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- Deliverable chapter of relevant material based on assigned topic
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector. Project is aiding the creation of one chapter in a fifteen chapter project that will span text, video, and practice quiz. The writing portion of one chapter for a training program is easily achievable in a 60 hour period.
This will involve several different steps for the students, including:
- Researching factors affecting the quality of digital content.
- Research, develop and write content for specific and categories.
- Industrial horticulture applications
- Format learning environment (Learnworlds, SCORM, Final Cut Pro)
- Develop testing question bank
- Format testing environment (randomized question selection and marking protocol)
- Content editing
- File Management and Business Continuity (Box)
- Digital marketing (Google AdWords, SEO, influencer marketing analysis)
- Other tasks as assigned
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Understanding of basic instructional design
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- Deliverable chapter of relevant material based on assigned topic
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and digital content
- Opportunities for work
- Insight into professional development industry
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital content creation
Nice to haves for students include
- Knowledge of design tools like Canva
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.edugreen.ca/
- 2 - 10 employees
- Business & management, Education, Energy, Environment, Media & production
EduGreen Inc. is a national leader in professional training content development ranging from green energy to industrial agriculture.