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Special Compass Inc
Toronto, Ontario, Canada
SR
Creator & Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Competitive analysis Product or service launch Sales strategy
Skills
sales strategy target market business operations business strategies market positioning sales
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive business strategy for Special Compass Inc. The strategy should focus on enhancing the quality of education for students with special needs, improving sales strategies, and mapping out the customer journey for the organization.


This will involve several different steps for the students, including:


- Conducting a thorough analysis of the current business operations and market positioning of Special Compass Inc.


- Developing a business strategy that aligns with the organization's mission and goals, with a specific focus on improving the quality of education for students with special needs.


- Creating a sales strategy that targets potential clients, partners, and stakeholders, and outlines the approach for generating revenue.


- Mapping out the customer journey to identify touchpoints, pain points, and opportunities for enhancing the overall experience for students with special needs.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A comprehensive business strategy document outlining the mission, vision, goals, and strategic initiatives for Special Compass Inc.


- A sales strategy plan that includes target market analysis, sales tactics, and revenue generation projections.


- A customer journey map highlighting key interactions and experiences for students with special needs, along with recommendations for improvement.



Final deliverables:


- A detailed report summarizing the business strategy, sales strategy, and customer journey map.


- A presentation to the stakeholders of Special Compass Inc. to communicate the findings and recommendations.


How will you support learners in completing the project?

Students will be provided with staff time, provide in-depth information on the niche of our market, resources and information from market research, access to data and resources.

Supported causes
Quality education
About the company

Special Compass is a social enterprise helping students with learning disabilities and other exceptional needs achieve success in and outside the classroom. Through education, advocacy and awareness the organization provides one on one academic support for exceptional students, and programs and workshops promoting inclusive and accessibility in an educational context within society. Founded, by Shakira Rouse the organization uses an inclusive education frame work in the design of program and services.