The main goal for the project is to create a comprehensive business strategy for Special Compass Inc. The strategy should focus on enhancing the quality of education for students with special needs, improving sales strategies, and mapping out the customer journey for the organization.

This will involve several different steps for the students, including:

- Conducting a thorough analysis of the current business operations and market positioning of Special Compass Inc.

- Developing a business strategy that aligns with the organization's mission and goals, with a specific focus on improving the quality of education for students with special needs.

- Creating a sales strategy that targets potential clients, partners, and stakeholders, and outlines the approach for generating revenue.

- Mapping out the customer journey to identify touchpoints, pain points, and opportunities for enhancing the overall experience for students with special needs.

By the end of the project, students should complete the following list of activities:

- A comprehensive business strategy document outlining the mission, vision, goals, and strategic initiatives for Special Compass Inc.

- A sales strategy plan that includes target market analysis, sales tactics, and revenue generation projections.

- A customer journey map highlighting key interactions and experiences for students with special needs, along with recommendations for improvement.

Final deliverables:

- A detailed report summarizing the business strategy, sales strategy, and customer journey map.

- A presentation to the stakeholders of Special Compass Inc. to communicate the findings and recommendations.

Students will be provided with staff time, provide in-depth information on the niche of our market, resources and information from market research, access to data and resources.