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Kannavis iTrade
Toronto, Ontario, Canada
MD
Founder and CEO
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing International development Marketing strategy Social media marketing Marketing analytics
Skills
marketing strategies marketing cannabis business development market research
Project scope
What is the main goal for this project?

The main goal for the project is to develop a comprehensive marketing strategy for domestic and international markets and work alongside founders to execute proof of concept campaigns in real work scenarios. This will involve several different steps for the students, including:


- Conducting market research to understand the cannabis and hemp biomass industry.


- Developing a marketing strategy that aligns with the company's business development goals.


- Creating and implementing marketing campaigns for domestic and international markets.


- Collaborating with the founders to execute proof of concept campaigns in real work scenarios.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Market research report on the cannabis and hemp biomass industry.


- Comprehensive marketing strategy aligned with the company's business development goals.


- Implemented marketing campaigns for domestic and international markets.


- Proof of concept campaigns executed in real work scenarios.



Final deliverables:


- A final report detailing the market research, marketing strategy, and campaign implementation.


- Presentation of the marketing strategy and campaign results to the company's founders.


How will you support learners in completing the project?

To support learners in completing a marketing project, we'll offer a blend of mentorship, technological resources, data access, educational content, collaborative tools, and continuous feedback:

  • Mentorship: Personalized guidance from marketing professionals.
  • Technological Resources: Access to marketing software and hardware.
  • Data Access: Availability of marketing databases and analysis tools.
  • Educational Content: Marketing workshops, online tutorials, and articles.
  • Collaborative Tools: Use of project management software and discussion forums.
  • Continuous Feedback: Regular project reviews and peer feedback sessions.


About the company

We are a consulting and advisory firm in the cannabis and hemp biomass space aligning stakeholders in the industry from seed to market. We are a business development team and we are under contracts for legal licensed producers for our contracted services.