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Digital Product Marketing Strategy and Execution

Open
Projects Pivot
Projects Pivot
Hamilton, Ontario, Canada
Barbara Kephart
Barbara Kephart
Founder
Project
Academic experience
60 hours of work total
Learner
Hamilton, Ontario, Canada
Intermediate level

Project scope

Categories
Advertising Digital marketing Lead generation Marketing strategy Social media marketing
Skills
target market digital marketing social media
Details

We want students to help us develop a digital marketing strategy for our new digital products. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our digital products?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging can we use?
  • What type of lead magnets can we use?
  • How can we create a funnel?
Deliverables

Final deliverables can come in the form of a report and/or presentation.

  1. Market analysis report
  2. Messaging copy
  3. Social media recommendations
  4. Landing pages
  5. Lead magnets
  6. Funnel creation
  7. Future content suggestions
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Quality education

About the company

Company
https://projectspivot.com/
Hamilton, Ontario, Canada
0 - 1 employees
Business services, Education, It & computing
Representation
Women-Owned 2slgbtqia+-owned

For executives seeking effective project management solutions for their messy projects, we offer practical and straightforward techniques that deliver transparent results across the project lifecycle. With over 75 years of combined experience across various industries, our practical approach will make you love your projects again.

We do this by providing project portfolio assistance with our Chief Project Officers, then identify who can manage projects effectively internal to the company, then train and mentor them. If there is no one available, we also offer fractional project professionals on a project-by-project basis.