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The Barbell Box
Cobourg, Ontario, Canada
CH
Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Advertising Digital marketing Market expansion Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to manage unpaid social media for The Barbell Box. This will involve several different steps for the learners, including:


- Analyzing the current unpaid social media accounts and content.


- Developing a strategy for engaging with unpaid social media followers and increasing brand awareness.


-Coordinating with influencers and affiliates to create content and send them products.


- Creating a content calendar for regular unpaid social media posts.


- Monitoring and responding to comments and messages on unpaid social media platforms.


- Analyzing the effectiveness of unpaid social media efforts and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- Analysis of current unpaid social media accounts and content.


- Development of a strategy for engaging with unpaid social media followers.


- Creation of a content calendar for regular unpaid social media posts.


-Coordinating with influencers and affiliates to create content and send them products.


- Monitoring and responding to comments and messages on unpaid social media platforms.


- Analysis of the effectiveness of unpaid social media efforts and recommended adjustments.



Final deliverables should include:


- A written report detailing the analysis, strategy, content calendar, and effectiveness of the unpaid social media efforts.


How will you support learners in completing the project?

The intent of this project is to get the candidate as involved as possible in the business management and operations. Our hope is to provide invaluable experience in the day to day workings of an entrepreneurial startup the way our founder was given when he was in University.

What skills or technologies will help learners to complete the project?

In order to successfully complete this project, learners will need skills in:


- Social media management


- Content creation


- Data analysis and reporting


- Communication and customer engagement techniques

About the company

We are an online e-commerce fitness subscription box company