Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive advertising and PR campaign plan to promote Gully Klassics in the U.S. market. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and competitors in the U.S. market.
- Developing a creative advertising strategy that aligns with Gully Klassics' brand identity and values.
- Creating a PR plan to generate positive media coverage and brand awareness.
- Identifying key advertising channels and platforms to reach the target audience effectively.
- Setting clear campaign objectives and KPIs to measure the success of the advertising and PR efforts.
- What tasks will learners need to complete to achieve the project goal?
-
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the U.S. market landscape, target audience demographics, and competitor analysis.
- An integrated advertising and PR campaign plan with creative concepts, messaging strategies, and media placement recommendations.
- Clear campaign objectives, KPIs, and a measurement plan to evaluate the success of the campaign.
- A presentation outlining the campaign plan and its potential impact on Gully Klassics' brand presence in the U.S. market.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive advertising and PR campaign plan to promote Gully Klassics in the U.S. market. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and competitors in the U.S. market.
- Developing a creative advertising strategy that aligns with Gully Klassics' brand identity and values.
- Creating a PR plan to generate positive media coverage and brand awareness.
- Identifying key advertising channels and platforms to reach the target audience effectively.
- Setting clear campaign objectives and KPIs to measure the success of the advertising and PR efforts.
- What tasks will learners need to complete to achieve the project goal?
-
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the U.S. market landscape, target audience demographics, and competitor analysis.
- An integrated advertising and PR campaign plan with creative concepts, messaging strategies, and media placement recommendations.
- Clear campaign objectives, KPIs, and a measurement plan to evaluate the success of the campaign.
- A presentation outlining the campaign plan and its potential impact on Gully Klassics' brand presence in the U.S. market.
- How will you support learners in completing the project?
-
Students will be supported with a dedicated staff to assist in the completion of this project.
Resources needed for the successful execution of this project will also be provided.
- What skills or technologies will help learners to complete the project?
-
Skills needed to successfully complete the project
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis
- Advertising and PR strategy development
- Creative concept ideation and messaging
- Media planning and buying
- Campaign measurement and analytics
- Presentation and communication skills
Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.gklassics.com
- 2 - 10 employees
- Apparel & fashion
At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.