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InteGolf
Sydney, Nova Scotia, Canada
Holly Chisholm
Holly Chisholm She / Her
Operations Manager
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Marketing strategy
Project scope
What is the main goal for this project?

We provide a full family of features to golf courses to assist with managing their course and providing golfers the best customer experience possible! We want to create a loyalty program that serves both golf courses and golfers.


We would like to collaborate with students to develop a loyalty program.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Identifying customer actions to be rewarded and types of rewards.
  • Recommending ways to market the program and enroll more customers.
  • Identifying possible partnerships for more attractive offers.

Bonus steps in the process would also include:

  • Recommending ways to gamify our loyalty program.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Identification of customer actions and rewards
  • Recommendation of marketing strategies
  • Identification of partnership opportunities

Bonus steps would include:

  • Recommending gamification strategies

Final deliverables should include

  • A final report.
  • A presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target market, products and services
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Marketing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

InteGolf is a technology startup driven by a passion for golf. Our team, comprised of avid golfers, designed and built InteGolf with the sole purpose of enhancing the game for fellow enthusiasts like you. By collaborating closely with golf courses, we ensure an unparalleled experience that benefits both the courses and golfers alike. Our ultimate goal is to enable you to indulge in more of the game you love, all with the help of InteGolf.