Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The problem Elifa aims to solve is that people do not think about what will happen when they or a loved one dies. As a result, families face a number of challenges when a loved one dies, including
- Finding out whether end-of-life arrangements have been made.
- Conflicts arising from differing opinions about the deceased's wishes.
- Preserving the deceased's legacy, not only assets but also memories and life stories.
- Unrealised and inappropriate distribution of assets to loved ones.
- Emotional and financial hardship for survivors.
Elifa's plan is to solve this problem - through our secure digital vault where individuals can plan and protect their personal, financial, end-of-life and legacy plans. The platform facilitates sharing and meaningful conversations about death between family members, reducing the potential for conflict and providing peace of mind.
Project aim: To understand market trends and the impact of poor planning. We would like to work with students to conduct market research.
This will involve several different steps for the students, including
Researching our target market and market potential.
Researching the industry and competitive landscape.
Recommending strategies to improve our positioning, brand, products and services.
Recommending strategies to differentiate ourselves from our competitors.
- What tasks will learners need to complete to achieve the project goal?
-
Data collection and analysis:
- You'll help gather data on the total addressable market (TAM), serviceable available market (SAM) and serviceable obtainable market (SOM) for end-of-life planning/death care/estate planning in the UK and South Africa.
- Use a variety of sources including industry reports, government data and market research companies, but prioritise the most recent data (ideally 2023).
- Analyse the data collected to identify the potential market size and growth opportunities for Elifa.
- Present your findings in clear and concise reports with visualisations.
Research end-of-life planning trends:
- Analyse UK and South African market data on wills, estate planning and end-of-life discussions.
- Focus on statistics that highlight the low percentage of people currently planning for their end of life.
- Research the consequences of neglecting end-of-life and estate planning, including the legal and emotional burden on families.
- Conversely, explore positive stories and case studies that demonstrate the benefits of proactive planning.
By the end of the project, students should be able to demonstrate
- Familiarity with our products and services
- An understanding of our target market and market potential
- Understand our industry and competitors
- Identification of our company's competitive advantages
Final deliverables should include
A final report
- What is the main goal for this project?
-
The problem Elifa aims to solve is that people do not think about what will happen when they or a loved one dies. As a result, families face a number of challenges when a loved one dies, including
- Finding out whether end-of-life arrangements have been made.
- Conflicts arising from differing opinions about the deceased's wishes.
- Preserving the deceased's legacy, not only assets but also memories and life stories.
- Unrealised and inappropriate distribution of assets to loved ones.
- Emotional and financial hardship for survivors.
Elifa's plan is to solve this problem - through our secure digital vault where individuals can plan and protect their personal, financial, end-of-life and legacy plans. The platform facilitates sharing and meaningful conversations about death between family members, reducing the potential for conflict and providing peace of mind.
Project aim: To understand market trends and the impact of poor planning. We would like to work with students to conduct market research.
This will involve several different steps for the students, including
Researching our target market and market potential.
Researching the industry and competitive landscape.
Recommending strategies to improve our positioning, brand, products and services.
Recommending strategies to differentiate ourselves from our competitors.
- What tasks will learners need to complete to achieve the project goal?
-
Data collection and analysis:
- You'll help gather data on the total addressable market (TAM), serviceable available market (SAM) and serviceable obtainable market (SOM) for end-of-life planning/death care/estate planning in the UK and South Africa.
- Use a variety of sources including industry reports, government data and market research companies, but prioritise the most recent data (ideally 2023).
- Analyse the data collected to identify the potential market size and growth opportunities for Elifa.
- Present your findings in clear and concise reports with visualisations.
Research end-of-life planning trends:
- Analyse UK and South African market data on wills, estate planning and end-of-life discussions.
- Focus on statistics that highlight the low percentage of people currently planning for their end of life.
- Research the consequences of neglecting end-of-life and estate planning, including the legal and emotional burden on families.
- Conversely, explore positive stories and case studies that demonstrate the benefits of proactive planning.
By the end of the project, students should be able to demonstrate
- Familiarity with our products and services
- An understanding of our target market and market potential
- Understand our industry and competitors
- Identification of our company's competitive advantages
Final deliverables should include
A final report
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
- https://elifa.io
- 2 - 10 employees
- Individual & family services, Legal, Technology
Discussing and planning for death is still considered taboo, leaving loved ones vulnerable to immense stress and financial hardship.
Elifa (https://elifa.io) aims to simplify end-of-life and legacy planning by providing a secure digital platform. Individuals can use Elifa to
• Secure personal and financial documents.
• Plan, store and share end-of-life wishes with loved ones at their discretion or with dedicated Elifa solicitors.
• Create a lasting legacy by documenting and sharing their stories.
• Connect with end-of-life and legacy service providers through one convenient hub.
Our mission is to create social change, one family at a time, by empowering families to navigate these sensitive issues with ease, while they are alive and in health.