Pricing Model Development

Elifa (https://elifa.io) plans to simplify end of life and legacy planning through our secure digital platform where individuals can safeguarding their personal, financial, end of life wishes, and ensuring their legacy lasts. They can plan, store and share this information with loved ones at their discretion or with our dedicated in-house solicitors.We also plan to have a hub for end of life and legacy service providers conveniently accessible through our platform. We aim to drive social change, one family at a time.We are transitioning our business model from B2C to B2B (our competitors focus more on B2C, we know customers know that death is inevitable yet they do not plan or discuss it with loved ones; lastly, we aim to scale globally and we know we will not be able to do this with a B2C model). We therefore aim for B2B model focusing on providing a digital vault solution to insurance companies, law firms, legal and financial advisors and pension houses.Our Digital Vault Solution is to help people secure their important documents in one central place, their end of life wishes as well as their legacy (we feel everyone has a story to tell and we want to help them ensure that their legacy lives on for generations to come).To accomplish this, we believe you will need to conduct the following research:Our organization’s costs, target customer, revenue targets, and business goals.The competitive landscapeOrganizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.understand if Direct 2 consumer or Business to Business is the best model for us as ElifaWe want to enter this new market with a proven pricing model so that we can have a successful launch.

Blogging for Elifa

The problem Elifa aims to solve is that people do not think about what will happen when they or a loved one dies. As a result, families face a number of challenges when a loved one dies, including - Finding out whether end-of-life arrangements have been made.- Conflicts arising from differing opinions about the deceased'swishes.- Preserving the deceased's legacy, not only assets but alsomemories and life stories.- Unrealised and inappropriate distribution of assets to lovedones.- Emotional and financial hardship for survivors. Elifa's plan is to solve this problem - through our securedigital vault where individuals can plan and protect their personal, financial,end-of-life and legacy plans. The platform facilitates sharing and meaningfulconversations about death between family members, reducing the potential forconflict and providing peace of mind.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Recommending ways to market our blog.

Market Research and understanding industry trends

The problem Elifa aims to solve is that people do not think about what will happen when they or a loved one dies. As a result, families face a number of challenges when a loved one dies, including- Finding out whether end-of-life arrangements have been made.- Conflicts arising from differing opinions about the deceased's wishes.- Preserving the deceased's legacy, not only assets but also memories and life stories.- Unrealised and inappropriate distribution of assets to loved ones.- Emotional and financial hardship for survivors.Elifa's plan is to solve this problem - through our secure digital vault where individuals can plan and protect their personal, financial, end-of-life and legacy plans. The platform facilitates sharing and meaningful conversations about death between family members, reducing the potential for conflict and providing peace of mind.Project aim: To understand market trends and the impact of poor planning. We would like to work with students to conduct market research.This will involve several different steps for the students, includingResearching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Recommending strategies to differentiate ourselves from our competitors.

Digital Marketing

The problem Elifa aims to solve is that people do not think about what will happen when they or a loved one dies. As a result, families face a number of challenges when a loved one dies, including - Finding out whether end-of-life arrangements have been made.- Conflicts arising from differing opinions about the deceased'swishes.- Preserving the deceased's legacy, not only assets but alsomemories and life stories.- Unrealised and inappropriate distribution of assets to lovedones.- Emotional and financial hardship for survivors. Elifa's plan is to solve this problem - through our securedigital vault where individuals can plan and protect their personal, financial,end-of-life and legacy plans. The platform facilitates sharing and meaningfulconversations about death between family members, reducing the potential forconflict and providing peace of mind.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Help us with marketing content in the form of posts, emails, newsletter and blogs, etc.Deploying content according to our social media to increase website traffic.Overseeing our channels and keeping them up-to-date.Recommending search engine optimization (SEO) strategies so our materials are easily accessible.