ProsperaLabs Inc. is seeking to enhance its digital presence and reach a broader audience through a well-defined marketing strategy. The goal of this project is to develop a comprehensive digital marketing plan that aligns with the company's objectives and leverages current industry trends. Learners will analyze ProsperaLabs' current marketing efforts, identify areas for improvement, and propose innovative strategies to increase brand awareness and customer engagement. The project will focus on digital channels such as social media, email marketing, and search engine optimization (SEO). By applying classroom knowledge of marketing principles and digital tools, learners will gain practical experience in crafting a strategic marketing plan tailored to a real-world business context.

The deliverables for this project include a detailed digital marketing strategy document and a presentation summarizing the key components of the plan. The strategy document should outline specific marketing goals, target audience profiles, recommended digital channels, and a timeline for implementation. Additionally, learners will provide a set of actionable recommendations for ProsperaLabs to enhance its online presence and engagement. The final presentation will be delivered to ProsperaLabs' management team, showcasing the proposed strategy and expected outcomes.