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Business Development

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Astrum Digital

London, Ontario, Canada

Jensen Medeiros

Employer

(23)

Preferred learners

Canada
Academic experience or paid work

Project scope

What is the main goal for this project?: Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
Researching industry sales processes and lead generation strategies.
Create recommendations that will improve our leads and conversion rate.
Writing new sales scripts for both phone calls and emails.
Creating an updated sales process handbook.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Evaluated our current sales process.
Researched competitors' sales processes.
Created recommendations on how to improve our sales process.
Written new sales scripts to generate better leads.
Created an updated sales process handbook.
Bonus steps would include:
Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
A sales process handbook with general information and scripts.
A report with all research, recommended solutions and an implementation plan.
A 20-minute presentation on the report and handbook.
What is the main goal for this project?: Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
Researching industry sales processes and lead generation strategies.
Create recommendations that will improve our leads and conversion rate.
Writing new sales scripts for both phone calls and emails.
Creating an updated sales process handbook.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Evaluated our current sales process.
Researched competitors' sales processes.
Created recommendations on how to improve our sales process.
Written new sales scripts to generate better leads.
Created an updated sales process handbook.
Bonus steps would include:
Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
A sales process handbook with general information and scripts.
A report with all research, recommended solutions and an implementation plan.
A 20-minute presentation on the report and handbook.
How will you support learners in completing the project?: Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
What is our target conversion rate?
Which specific parts of our sales process need the most improvement?
Who is the typical target audience that we pitch to?
Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?: In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
Research and analysis.
Verbal and written communication.
Sales and lead generation..
Nice to haves for students include
Experience in a sales-related role.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

https://www.astrumdigital.com
2 - 10 employees
Business services, Consumer goods & services

Here at astrumDigital our goal is to get businesses from where they currently are to where they want to be. We do this by providing marketing services such as advertising and web development to businesses.