Startup Business Strategy Development

Our team has noticed that our product development and operational processes are not as efficient as they have the potential to be. We want to simplify these processes to make them more “lean” in order to make them less costly and more adaptable to customer feedback at a fast pace. In this project, students will focus on evaluating our operations and identifying internal issues that are causing processes to be too timely or costly. Mapping out operational processes using Business Process Model Notation and notation (BPMN), and evaluating each step and the resources it consumes. Identifying bottlenecks in our operational processes. Researching solutions to each unique problem identified in the mapping process. Creating a proposal with recommendations for improvements and an implementation plan for how we would incorporate the solutions. Creating a second BPMN model of operational processes with the proposed solution(s).

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Astrum Digital Marketing Strategy Development

Astrum Digital is seeking a comprehensive marketing strategy to effectively position its brand in the competitive startup landscape. The project aims to develop a targeted approach that enhances brand visibility, attracts early adopters, and fosters partnership growth. By focusing on digital campaigns and outreach initiatives, the project will address the challenge of building a scalable marketing plan that supports long-term business growth. The strategy should leverage classroom knowledge of marketing principles, digital tools, and consumer behavior to create a robust framework for customer acquisition and brand positioning. The project will involve analyzing current market trends, identifying key target audiences, and crafting tailored messaging to engage potential customers and partners.