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Edusyte Ltd.
London, England, United Kingdom
MM
Director
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Marketing analytics
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching how customers perceive our brand and marketing.
  • Recommending new channels we should use for promotion.
  • Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

  • Recommending updates to our messaging that can better explain our value proposition.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Understanding of customer perceptions of our brand
  • Recommendations for new promotion channels
  • Identification of an advertising budget

Bonus steps would include:

  • Updating our messaging

Final deliverables should include

  • A final report.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current marketing strategies and marketing plan
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Business marketing and brand awareness

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

At Edusyte, we are dedicated to fostering Enterprise Digital Uplift and delivering Systematic Technology Education. In a rapidly evolving digital landscape, we serve as catalysts for businesses and individuals, empowering them to not just navigate, but thrive.

At the core of our offerings is Edusyte E-Retail – an advanced WooCommerce Hosting Solution meticulously designed to elevate online businesses. From ensuring seamless operations to providing comprehensive Digital Marketing services and streamlined Business Records Automation, Edusyte sets an unparalleled standard for efficiency and innovation.

We also Data Science and Artificial Intelligence enabling businesses to harness the true power of information and maintain a competitive edge. Our unwavering commitment extends to continuous learning, exemplified through specialized training programs, such as digital skills training. These programs are crafted to ensure that individuals are not just prepared but exceptionally well-equipped to navigate and succeed in today's dynamic business environment.