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Advertising Customer segmentation Digital marketing Marketing strategy Marketing analyticsSkills
target audience strategic planning business metrics performance metric campaign management marketing digital marketing analyticsThis project aims to improve the performance of Avid ActionCOACH’s paid digital marketing campaigns. Learners will audit current advertising efforts across platforms (e.g., Google Ads, Facebook Ads), evaluate performance metrics, identify areas for optimization, and propose actionable strategies to enhance targeting, ad creatives, and budget use. The outcome should contribute to increased conversions and improved return on investment (ROI).
Project Objectives
- Audit and evaluate existing paid marketing campaigns
- Identify key performance gaps and opportunities for growth
- Optimize campaign targeting, messaging, and budget allocation
- Align campaigns with business goals and ideal client profiles
- Apply analytical tools to improve campaign performance tracking
- Comprehensive analysis report of current paid marketing campaigns, highlighting strengths and areas for improvement
- Strategic plan for optimizing digital marketing efforts, including recommendations for ad creatives, targeting, and budget allocation
- Implementation of at least one optimized marketing campaign, with documented results and performance metrics
- Final presentation summarizing project findings, strategies implemented, and outcomes achieved, demonstrating the application of digital marketing concepts
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Avid ActionCOACH is Canada's fastest-growing business growth community, dedicated to empowering entrepreneurs and business owners to reach their full potential. We offer a comprehensive range of services, including one-on-one and group business coaching, strategic planning, business skills training, and evaluations. Our mission is to inspire continuous improvement and foster a culture of excellence among our clients.