Clearwater Forest Camp and Retreat Center is seeking to enhance its market position by understanding its competitive landscape and exploring opportunities for expansion. The project involves conducting a comprehensive analysis of competitors in the camp and retreat industry, focusing on their strengths, weaknesses, and market positioning. Additionally, the project aims to identify potential areas for market expansion, considering factors such as target demographics, geographic regions, and service offerings. Learners will also conduct user testing on Clearwater's new services to gather insights into customer satisfaction and areas for improvement. This project provides an opportunity for students to apply their knowledge of market research, data analysis, and strategic planning to real-world business challenges.

- Analyze competitors' strengths, weaknesses, and market positioning.

- Identify potential market expansion opportunities for Clearwater.

- Conduct user testing on new services and analyze results.

- Apply classroom knowledge of market research and strategic planning.

The project deliverables include a detailed competitive landscape report that outlines the strengths and weaknesses of Clearwater's competitors and a market expansion strategy report that identifies potential growth opportunities. Additionally, learners will provide a comprehensive analysis of user testing results, highlighting key insights and recommendations for service improvements. These deliverables will equip Clearwater with actionable strategies to enhance its market presence and service offerings.

- Competitive landscape report detailing competitor analysis.

- Market expansion strategy report with growth opportunities.

- User testing analysis report with insights and recommendations.

- Actionable strategies for market presence enhancement.