Charterly, a company focused on providing premium services to high-net-worth individuals, is looking to enhance its digital marketing strategy. The goal is to increase visibility and engagement within this exclusive demographic. Students will have the opportunity to apply their classroom knowledge in digital marketing by creating compelling content and exploring the use of AI tools for marketing automation. The project involves researching and recommending strategies to effectively reach and engage high-net-worth individuals across premium digital channels. By working on this project, students will gain hands-on experience in content creation, marketing automation, and strategic planning, all within a real-world business context. The project is designed to be completed by a team of marketing students, leveraging their skills in digital marketing, content creation, and technology.

The project deliverables include a comprehensive content calendar that outlines a strategic plan for digital marketing activities. Students will also create sample marketing assets, such as social media posts or email templates, tailored to the target audience. Additionally, students will explore and recommend AI tools or workflows for marketing automation, providing a detailed report on their findings. These deliverables will collectively contribute to Charterly's goal of enhancing its digital marketing efforts and expanding its reach among high-net-worth individuals.