Coeurage Labs is seeking to enhance its brand presence and foster a vibrant online community through strategic social media content creation. The goal of this project is to develop a comprehensive content strategy that aligns with Coeurage Labs' brand values and resonates with its target audience. The project will involve researching current social media trends, analyzing competitor strategies, and identifying key content themes that can effectively engage and grow the brand's online community. Learners will apply their classroom knowledge of digital marketing and social media management to create a series of content pieces, including graphics, videos, and written posts, tailored for platforms like LinkedIn and Instagram. The project aims to provide learners with practical experience in content creation and strategy development, while helping Coeurage Labs boost its brand awareness and community engagement.

The deliverables for this project will include a detailed social media content strategy document, outlining key themes, posting schedules, and engagement tactics. Additionally, learners will produce a minimum of 20 pieces of content, such as graphics, videos, or written posts, ready for publication on Coeurage Labs' social media platforms. The final presentation will showcase the strategy and content, demonstrating how they align with the company's brand objectives and target audience.