Illusion Eyewear & Eyecare aims to revamp its current optical store website to enhance user experience and drive business growth. The existing site lacks modern design elements and responsiveness, which can deter potential customers. The project involves creating a more interactive and visually appealing website that is fully responsive across all devices. Additionally, implementing effective SEO strategies is crucial to increase the website's visibility and attract more visitors. The project will provide learners with the opportunity to apply their knowledge of web design, user experience, and SEO principles. Familiarity with page builders like Divi will be beneficial, as it will streamline the design process and allow for efficient customization.

The project deliverables include a fully redesigned and responsive website for Illusion Eyewear & Eyecare, featuring modern design elements and improved user interaction. Additionally, a comprehensive SEO strategy will be implemented to enhance the website's search engine ranking. The final deliverables will be a live website and a report detailing the SEO improvements and expected outcomes.