

- Location
- Mississauga, Ontario, Canada
- Bio
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After studying at Dalhousie University in the Faculty of Neuroscience, Sue went on to graduate with honors from the Opticianry Program at Seneca College. Later, after several years of practice as a licensed Optician, she became one of only eight Licensed Opticians in Ontario to earn the designation of Registered Refracting Optician. This expanded scope of practice not only allows her to perform sight tests but has greatly enhanced her knowledge of eye care in general. Evaluating and trouble-shooting prescription adaptation issues, especially with progressive lenses and high prescriptions, is one aspect of practice that she enjoys the most. Being able to combine her background in science with her love of fashion and design make her chosen profession truly rewarding...
"I have always been in awe of the physical mechanism of sight and the human eye...to be able to come to work every day and truly enhance my patient's life by helping them see better and look great in their glasses is an absolute pleasure".
With two grown children, she and her husband, Ian, share an "empty nest" with their cats, Stormie, Smudgie and Seamus. In her spare time, Sue enjoys developing her Spanish speaking skills and also speaks French and some Cantonese. She loves Latin and ballroom dancing, interior design, decorating, art and sewing.
- Companies
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Mississauga, Ontario, Canada
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- Categories
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Recent projects

Modernizing Illusion Eyewear & Eyecare's Online Presence
Illusion Eyewear & Eyecare aims to revamp its current optical store website to enhance user experience and drive business growth. The existing site lacks modern design elements and responsiveness, which can deter potential customers. The project involves creating a more interactive and visually appealing website that is fully responsive across all devices. Additionally, implementing effective SEO strategies is crucial to increase the website's visibility and attract more visitors. The project will provide learners with the opportunity to apply their knowledge of web design, user experience, and SEO principles. Familiarity with page builders like Divi will be beneficial, as it will streamline the design process and allow for efficient customization.

Online Catalogue Refresh for Illusion Eyewear & Eyecare
Project Outline: Online Catalogue Refresh for Illusion Eyewear & Eyecare Project Overview This project aims to modernize and enhance the online shopping experience for Illusion Eyewear & Eyecare by refreshing the design, layout, and functionality of the online catalogue. The updated catalogue will align with the new website’s branding, improve navigation, and showcase an expanded selection of frames and sunglasses. The goal is to create an engaging, user-friendly shopping experience that encourages online browsing and purchases.

A Recommended Template by Riipen
Project Outline: Online Catalogue Refresh for Illusion Eyewear & Eyecare Project Overview This project aims to modernize and enhance the online shopping experience for Illusion Eyewear & Eyecare by refreshing the design, layout, and functionality of the online catalogue. The updated catalogue will align with the new website’s branding, improve navigation, and showcase an expanded selection of frames and sunglasses. The goal is to create an engaging, user-friendly shopping experience that encourages online browsing and purchases. Project Objectives Redesign the online catalogue to match the new website’s branding and improve visual appeal. Improve product organization and navigation to enhance the user experience. Expand the product selection by adding new frames and sunglasses. Ensure mobile responsiveness for seamless browsing across all devices. Company https://illusioneyewear.com Mississauga, Ontario, Canad Illusion Eyewear & Eyecare is a luxury optical boutique in the Erin Mills Town Centre Mall, Mississauga, Ontario which provides services like eye exams, prescription glasses and sunglasses, contact lenses for prescription and cosmetic contact lenses.

Local SEO Optimization for Illusion Eyewear & Eyecare
Project Outline: Local SEO Optimization for Illusion Eyewear & Eyecare Project Overview This project focuses on improving the local search visibility of Illusion Eyewear & Eyecare to attract more customers from the surrounding community. By implementing effective Local SEO strategies, the goal is to enhance the store’s online presence, drive more organic traffic, and increase in-store and online sales. Project Objectives Improve local search rankings to increase visibility for potential customers searching for eyewear services. Optimize the Google My Business (GMB) profile and other local listings to enhance credibility and engagement. Conduct keyword research to identify relevant search terms and optimize website content accordingly. Implement on-page SEO improvements to ensure the website meets search engine best practices. Develop a tracking and reporting system to measure progress and refine strategies over time.