Resilient Hearts is a social enterprise based in Calgary, Alberta, dedicated to supporting youth and adults with Persons with Developmental Disabilities (PDD). The organization aims to empower individuals with developmental disabilities by equipping them with essential skills for independent living.

The objective of this project is to conduct market research, competitor analysis, and develop a plan for the successful launch of Resilient Hearts' day program service in Calgary, Alberta.

By the end of the project, students should complete the following list of activities:

1. Market Research:

  - Identify the target market segments within Calgary, Alberta, that have a demand for services catering to individuals with developmental disabilities and their families.

  - Gather demographic data, including age, income level, family structure, and geographic distribution, to understand the characteristics of the target market.

  - Conduct surveys, interviews, or focus groups with potential clients, caregivers, and other stakeholders to assess their needs, preferences, and perceptions of existing services.

  - Analyze market trends, regulatory environment, and funding sources relevant to the provision of services for individuals with developmental disabilities.

2. Competitor Analysis:

  - Identify existing organizations, businesses, or service providers in Calgary, Alberta, that offer similar services or support to individuals with developmental disabilities.

  - Assess the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor, focusing on factors such as service offerings, pricing, geographic coverage, reputation, and customer satisfaction.

  - Analyze competitor marketing strategies, including messaging, channels, and promotional activities, to identify gaps and opportunities for differentiation.

3. Service Launch Plan:

  - Based on the findings from the market research and competitor analysis, develop a comprehensive plan for the launch of Resilient Hearts' services in Calgary, Alberta.

  - Define the unique value proposition of Resilient Hearts and how it addresses the identified needs and preferences of the target market.

  - Develop a pricing strategy that balances affordability for clients with the financial sustainability of the organization.

  - Outline the marketing and promotional tactics to raise awareness of Resilient Hearts' services, attract clients, and explore partnerships with relevant stakeholders.

  - Detail the operational plan, including staffing requirements, service delivery model, facility requirements, and technology needs.

  - Establish metrics and key performance indicators (KPIs) to measure the success of the service launch and track progress over time.

Deliverables:

- Market research report summarizing key findings and insights.

- Competitor analysis report highlighting strengths, weaknesses, and opportunities.

- Service launch plan outlining strategies and tactics for successful implementation.

- Presentation to stakeholders summarizing the project findings and recommendations.

Timeline:

- Phase 1: Market Research (3 weeks)

- Phase 2: Competitor Analysis (2 weeks)

- Phase 3: Service Launch Plan Development (4 weeks)

- Phase 4: Presentation and Final Deliverables (1 week)

Conclusion:

By completing this project, senior business students will gain valuable experience in conducting market research, analyzing competition, and developing strategies for launching a social enterprise aimed at supporting individuals with developmental disabilities. The insights and recommendations generated from this project will inform Resilient Hearts' efforts to effectively serve its target market and make a positive impact in the Calgary community.