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Market research Advertising Customer segmentation Digital marketing Lead generationSkills
customer acquisition management buyer persona lead generation go-to-market strategy research software as a service (saas)This project aims to help a growing SaaS company refine its lead generation approach by focusing on two foundational elements: identifying the ideal customer profile (ICP) and researching the most effective acquisition channels. Students will analyze the company’s market positioning, examine similar tools in the vacation rental tech space, and recommend actionable strategies to improve awareness and engagement with qualified prospects.
Research and define an Ideal Customer Profile (ICP) with key firmographic and behavioral traits.
Analyze 2–3 potential marketing channels (e.g., organic search, paid social, partnerships).
Provide a rationale for each recommended channel based on competitor analysis and audience fit.
Develop example messaging tailored to the ICP for one priority channel.
Final deliverable: A concise strategy report (4–6 pages) outlining ICP, channel insights, and messaging samples.
Providing specialized knowledge in the project subject area, with industry context.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Host Tools is property management software for vacation rental hosts. We help hosts increase revenue and save countless hours every week by automating tasks they would do manually. Some of our automations include automated messaging, calendar syncing, pricing customization, smart locks syncing, AI auto response, direct booking website, clean management, and much more.