The project aims to develop a comprehensive social media marketing strategy to promote a new series of music videos for an indie music artist. The artist seeks to increase their online presence and engage with a broader audience through platforms like Instagram, TikTok, and YouTube. The project will involve researching current trends in music video marketing, identifying target demographics, and creating a content calendar to optimize posting schedules. Learners will apply their classroom knowledge of digital marketing strategies, social media analytics, and content creation to craft a plan that aligns with the artist's brand and musical style. The goal is to enhance the artist's visibility and fan engagement without requiring extensive prior experience, focusing instead on creativity and a passion for music marketing.

The deliverables for this project include a detailed social media marketing plan, a content calendar for video releases, and a set of sample social media posts tailored to different platforms. Additionally, learners will provide a report analyzing potential audience engagement metrics and suggesting strategies for ongoing audience interaction. The final presentation will summarize the marketing strategy and demonstrate its alignment with the artist's brand objectives.