Social Media Marketing Strategy for Indie Music Videos

The project aims to develop a comprehensive social media marketing strategy to promote a new series of music videos for an indie music artist. The artist seeks to increase their online presence and engage with a broader audience through platforms like Instagram, TikTok, and YouTube. The project will involve researching current trends in music video marketing, identifying target demographics, and creating a content calendar to optimize posting schedules. Learners will apply their classroom knowledge of digital marketing strategies, social media analytics, and content creation to craft a plan that aligns with the artist's brand and musical style. The goal is to enhance the artist's visibility and fan engagement without requiring extensive prior experience, focusing instead on creativity and a passion for music marketing.