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MacSailing
Vancouver, British Columbia, Canada
NS
Manager
2
Preferred learners
  • Vancouver, British Columbia, Canada
  • Academic experience or paid work
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
target market marketing tiktok
Project scope
What is the main goal for this project?

Our company advertises programs online. We'd like to develop a TikTok strategy for our 2024 season and beyond.


The project

-learn about our company and products

-identify similar companies with successful accounts

-create a strategy for our TikTok account (target market, content guidelines/ideas, engagement method, etc)

-develop a schedule/plan for 2024

-launch campaign


If the project goes well there may be an opportunity to continue working on this part time in the future.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Develop a plan
  • Deployment of marketing content


Final deliverables should include

  • Content
  • Followers
  • Engagement
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being
About the company

We provide high quality sailing instruction for beginner to advanced sailors in Vancouver. We also offer a variety of fun and educational summer camps for kids aged 6-18. Summer camp options include sailing, canoeing, marine ecology and beachsports.