Project Title: Flik FX & FlickFireworks Website Update and Professional Video Integration

Objective:

Flik FX requires a comprehensive update to its website, including the integration of professional videos and aesthetic improvements to ensure an engaging, polished, and high-performance website. While FlickFireworks has already undergone a recent redesign, it still requires minor fine-tuning to improve its professional appearance.

The goal is to ensure that both Flik FX and FlickFireworks represent the brand in the most polished way, showcasing both products and services effectively. The project will focus on enhancing user experience through improved design and integrating compelling video content to attract more customers.

Project Tasks:

1. Website Update for Flik FX:

• Review the current design and functionality of the Flik FX website to identify areas for improvement, particularly in user experience (UX) and design.
• Implement new design elements, such as:
• Updated graphics to reflect a modern, sleek look.
• User-friendly navigation to ensure customers can easily navigate between services (fireworks and drone shows).
• Video Integration: Integrate high-quality videos showcasing drone light shows, fireworks displays, and customer testimonials to elevate the presentation of Flik FX’s services.
• SEO Optimization: Ensure that the new design does not negatively impact SEO rankings, and make improvements where necessary (meta tags, content structure, internal linking).
• Mobile Optimization: Ensure that the site works seamlessly on mobile devices, as a large portion of users access websites via smartphones.

1. Minor Fine-Tuning of FlickFireworks:

• Perform a UX/UI audit to ensure the site is visually aligned with the professional, sleek image Flik FX aims to convey.
• Update content layout and design elements to enhance the aesthetic without needing a full redesign.
• Ensure that the product pages are visually appealing, easy to navigate, and optimized for conversion (e.g., product display, CTA buttons, easy checkout).
• Implement or refine video content to showcase fireworks displays, product features, or customer feedback in a professional manner. Ensure the videos are optimized for fast loading times and high resolution.
• Test the website’s speed and performance and resolve any issues.

1. Professional Video Production & Integration:

• Create New Videos: Work with a video production team or use in-house footage to create high-quality videos that:
• Highlight Flik FX’s drone shows.
• Showcase fireworks displays and their different applications.
• Include testimonials or behind-the-scenes footage that enhances brand authenticity.
• Include professional voiceovers or music that matches the tone and style of Flik FX.
• Integrate Videos into Both Websites:
• Add videos to homepage hero sections for Flik FX and FlickFireworks.
• Use videos on product and service pages, highlighting the experience and providing a call-to-action.
• Ensure videos load quickly and do not affect the site’s performance or user experience.

1. Usability & Conversion Optimization:

• Conversion Rate Optimization (CRO): Improve the user journey with new CTAs (Calls to Action), streamlined forms for booking or purchasing, and a simplified checkout process.
• Integrate Testimonials: Create a dedicated section for customer testimonials (with video or text reviews) to build trust and encourage more conversions.
• Clear Service Differentiation: On Flik FX’s homepage, clearly differentiate between services for fireworks and drone shows, and create an intuitive flow to direct customers to the appropriate section.

1. Training Resources for Content Management:

• Admin Training: Create an easy-to-follow guide or video tutorial for internal teams to manage updates on the website (for adding products, services, blog posts, etc.) to ensure long-term success and autonomy after the project is completed.
• Best Practices for Video Content Management: Train the team on how to upload and optimize videos, and ensure they understand best practices for video SEO (titles, descriptions, tags).

Deliverables:

1. Website Design Enhancements for Flik FX:

• Updated homepage with improved graphics and layout.
• Refined navigation structure for easier user flow.
• Fully optimized and updated mobile experience.
• New professional video integrated into homepage and service pages.

1. Minor Fine-Tuning for FlickFireworks:

• Polished and updated design elements for FlickFireworks.
• Optimized product pages with CTAs and video content integration.
• Website speed and performance improvements.

1. Professional Video Content:

• 2-3 high-quality promotional videos for Flik FX (drone shows, behind-the-scenes, fireworks services).
• 1-2 customer testimonial videos or video clips.
• Integration of videos into both websites (Flik FX and FlickFireworks).

1. Usability and Conversion Optimization:

• Improved conversion funnel with optimized forms and CTAs.
• Clear sections that differentiate services for better user guidance.
• New testimonials section with integrated reviews.

1. Training Materials:

• User guide for content management.
• Video tutorials on video upload and optimization.
• Internal documentation on best practices for website management.

Timeline:

1. Week 1-2:

• Complete website review, identify pain points, and start planning design and video production.
• Begin filming/editing videos for Flik FX and FlickFireworks.

1. Week 3-4:

• Implement the updated designs on Flik FX’s website and fine-tune FlickFireworks.
• Integrate videos and ensure proper video SEO and optimization.

1. Week 5:

• Final testing and debugging of both websites (speed, performance, functionality).
• Launch the final versions of both sites.
• Complete all training materials and handover.

Project Title: Website Brand Cleanup and Redirection to Flik FX

Objective:

To update and clean up all websites to reflect the new brand name, Flik FX, by redirecting any old references to Flick to Flik, ensuring brand consistency across all digital platforms. This includes updating URLs, content, and any references to "Flick" on FLICKTHEFIREWORKS.ca, flickfireworks.com, and flikfx.com to the new brand name, Flik FX.

Learners' Expected Tasks and Deliverables:

1. Website Brand Name Update (Flick → Flik FX):

Tasks:

• Content Cleanup:
• Manually review all pages on the FLICKTHEFIREWORKS.ca, flickfireworks.com, and flikfx.com websites to identify and replace any mention of "Flick" with "Flik FX."
• Ensure all titles, headings, descriptions, and body content reflect the updated brand name, Flik FX.
• Update calls-to-action (CTAs) and any other copy that references the old brand.
• Logo and Branding Update:
• Replace any outdated logos, images, or graphics that feature the old "Flick" branding with updated assets that reflect "Flik FX."
• Update the website's favicon to match the new Flik FX branding.

Deliverables:

• Updated content on all pages with the brand name changed from "Flick" to "Flik FX."
• New logos and graphics for use across all websites.
• Updated favicon reflecting the new brand.

2. Redirect Old Domain URLs to New Flik FX URLs:

Tasks:

• URL Update:
• Review all URLs across the websites and change any instances where "flick" appears in the URL to reflect the new brand name Flik FX (e.g., flickfireworks.com to flikfx.com).
• Set up 301 redirects to ensure users and search engines are directed to the new Flik FX URLs if they attempt to access any outdated "flick" URLs.
• Ensure all internal and external links are updated to reflect the new Flik FX domains.
• Testing:
• Test the redirects to confirm they are working correctly and that all links now point to the correct Flik FX domain and pages.
• Ensure the redirects are set up properly so there is no broken link issue or 404 errors, maintaining SEO value.

Deliverables:

• List of updated URLs reflecting "Flik FX."
• 301 redirects implemented to ensure users and search engines are directed to the correct pages.
• Testing report showing that all links and redirects are functioning properly.

3. Update Social Media and External References:

Tasks:

• Social Media Profiles:
• Update all social media profiles (Instagram, Facebook, Twitter, LinkedIn, etc.) to reflect the new brand name Flik FX. clean up users and post as necessary to meet algorithms
• Change profile names, bios, and images to align with the Flik FX brand.
• External Listings and References:
• Search for and update external websites that reference the old brand name, including any directories, event pages, or third-party platforms.
• Ensure all digital assets (e.g., blog posts, articles) referencing "Flick" are updated to "Flik FX."
• create campaigns to increase followers on tiktok Instagram and linkedin

Deliverables:

• Updated social media profiles with the new Flik FX branding.
• External reference list showing all updates made across third-party websites.

4. Update SEO Metadata and Analytics:

Tasks:

• SEO Updates:
• Update meta titles, descriptions, and keywords on all websites to reflect "Flik FX" instead of "Flick."
• Ensure that alt text for images is updated to reflect the new brand.
• Update structured data (schema markup) to ensure search engines understand the new brand name.
• Google Analytics & Search Console:
• Ensure Google Analytics and Google Search Console are updated with the new domain name (if applicable).
• Update any conversion tracking or tags in Google Analytics to reflect the new branding and URLs.

Deliverables:

• SEO report showing updated meta titles, descriptions, and alt texts.
• Analytics and Search Console updates for the new brand, including tracking changes and updated URL structures.

5. Final Testing and Quality Assurance (QA):

Tasks:

• Website Review:
• Perform a final quality check to ensure all brand updates are reflected on the website, including copy, images, logos, URLs, and all forms of branding.
• Test that internal and external links are working correctly and that there are no broken links.
• Confirm that redirects are correctly implemented and lead users to the appropriate pages.

Deliverables:

• A final QA report detailing all changes made, along with confirmation that the redirects and links are working as expected.
• A testing checklist confirming that no broken links, SEO errors, or branding inconsistencies remain.

Project Outcomes and Final Deliverables:

1. Updated Websites with Flik FX Branding:

• All content across the websites (FLICKTHEFIREWORKS.ca, flickfireworks.com, and flikfx.com) reflecting the new Flik FX branding.
• Logos, graphics, and branding elements updated across all websites and platforms.

1. Redirects & URL Updates:

• All URLs containing “flick” successfully updated to “Flik FX,” and 301 redirects implemented to ensure proper traffic flow.
• Testing completed to ensure all redirects are functional.

1. Updated Social Media & External Listings:

• Social media profiles and external references fully updated to reflect the new brand name, Flik FX.

1. SEO & Analytics Update:

• SEO metadata and structured data updated to reflect Flik FX branding.
• Google Analytics and Search Console updated for the new domain and branding.

1. Quality Assurance & Final Report:

• A complete QA report confirming that all changes have been made correctly and no issues remain.