Project scope
Categories
Digital marketing Social media marketingSkills
social media sales social media strategy digital marketing e-commerce user experience (ux) merchandisingThe project aims to enhance V13 Media Group's social media platforms by integrating native eCommerce functionality.
The goal is to enable direct shopping experiences on platforms like Instagram, Facebook, and YouTube. This will involve setting up catalog integration, product tagging, and storefront customization to streamline the checkout process. By doing so, V13 Media Group seeks to increase merchandise and product sales directly through social media, providing a seamless shopping experience for users.
The project will allow learners to apply their knowledge of digital marketing, eCommerce platforms, and social media strategies. The tasks are closely related and can be completed by a team of learners specializing in digital marketing or eCommerce.
The deliverables for this project include a fully integrated eCommerce setup on V13 Media Group's social platforms. This will encompass catalog integration, enabling product tagging, and customizing storefronts.
Additionally, the project will deliver a streamlined checkout flow to enhance user experience and increase sales. The team will also provide a report detailing the integration process and recommendations for future improvements.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
V13 Media Group is an independent, Canada-based music-and-arts collective that fuses media, publishing, and creative services under one roof. Through our core divisions—V13 Media (editorial & journalism), V13 Promotions (publicity & marketing), V13 Press (author services & publishing), V13 Store (merch & e-commerce) and V13 Video (interviews & visual storytelling)—we help emerging artists, writers, and cultural misfits amplify their stories and turn creativity into sustainable careers.
We’re known for straddling the line between underground grit and professional polish: think tuxedo-level strategy delivered with punk-show passion. Our team of industry veterans (75+ combined years) leads with the mantra “Love & Logic”: pairing bold ideas with measurable results. From global press campaigns and book launches to DIY merch drops and community-driven content, V13 champions independent voices while pushing the boundaries of modern media.
On Riipen we partner with student talent to solve real-world growth challenges—automation, e-commerce, data-driven marketing, content innovation, and more—offering hands-on projects that make an immediate impact for creators worldwide.