- Location
- Hamilton, Ontario, Canada
- Bio
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Lance Marwood is a multi-disciplinary communications and strategy expert with over a decade of experience in media, marketing, and project leadership across both corporate and creative sectors. He is the Director of Communications for V13 Media, President and Co-Founder of V13 Promotions and V13 Press, and Managing Partner of V13 Ventures, where he spearheads innovative campaigns and strategic partnerships for artists, authors, and brands.
Lance holds a B.A. in History and English from Toronto Metropolitan University, a Certified Associate in Project Management (CAPM) credential, and is certified by the Canadian Securities Course (CSC), equipping him with cross-functional expertise in both creative and compliance-driven environments. His corporate background includes rapid progression at Mercedes-Benz Financial Services UK, where he advanced from administrative support to Compliance Manager, overseeing complex financial conduct regulations and risk mitigation protocols.
With over 300 published articles as a senior writer for V13 Media, Lance blends editorial authority with operational acumen. He is also the author of Build Your Foundation: Master Your Mindset, Brand, and Career Strategy in the Music Industry and the psychological horror novel The Cherale, showcasing his range across nonfiction and literary fiction.
Lance is particularly skilled in stakeholder communications, editorial leadership, media production, and project management. His collaborative leadership style and entrepreneurial drive make him an ideal partner for interdisciplinary academic projects focused on media, publishing, marketing, or business strategy.
- Companies
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North Vancouver, British Columbia, Canada
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- Categories
- Graphic design Project management Lead generation Copy writing Website development
Socials
Achievements
Latest feedback
Recent projects
V13 Store Revenue Boost Strategy
The V13 Store is seeking innovative strategies to enhance its revenue from physical merchandise, apparel, and service offerings. The primary goal of this project is to develop a comprehensive monetization plan that leverages audience insights, pricing strategies, and promotional tactics to drive sales growth. The project will involve conducting an in-depth audience analysis to understand customer preferences and behaviors, optimizing pricing to maximize profitability while remaining competitive, and crafting a promotional strategy that effectively targets potential buyers. Additionally, the project will focus on improving conversion rates by refining product listings and utilizing marketing channels more effectively. The ultimate aim is to create a cohesive strategy that aligns with V13 Store's brand and market position, resulting in increased sales and customer engagement.
V13 Premium Subscription Integration
The V13 Media Group aims to enhance its digital offerings by creating a premium subscription service that provides exclusive content and community experiences. The project involves designing and developing a cross-platform subscription service that seamlessly integrates with existing platforms such as YouTube, Beehiiv, Shopify, Discord, and WordPress. The goal is to build a robust paywalled content infrastructure that not only protects premium content but also repurposes legacy material to add value for subscribers. Additionally, the project will focus on implementing automation systems to streamline content delivery and foster community engagement. This initiative seeks to leverage classroom knowledge in digital media, software development, and content management to create a cohesive and user-friendly subscription ecosystem.
Social Commerce Integration for V13 Media
The project aims to enhance V13 Media Group's social media platforms by integrating native eCommerce functionality. The goal is to enable direct shopping experiences on platforms like Instagram, Facebook, and YouTube. This will involve setting up catalog integration, product tagging, and storefront customization to streamline the checkout process. By doing so, V13 Media Group seeks to increase merchandise and product sales directly through social media, providing a seamless shopping experience for users. The project will allow learners to apply their knowledge of digital marketing, eCommerce platforms, and social media strategies. The tasks are closely related and can be completed by a team of learners specializing in digital marketing or eCommerce.
V13 Fan-Funded Membership Platform Implementation
The goal of this project is to establish a fan-funded membership platform for V13 Media Group, enabling fans and supporters to contribute financially to the company's mission. The project involves researching and selecting a suitable platform, such as Patreon or Ko-fi, that aligns with V13's brand and objectives. The team will design membership tiers and rewards that appeal to V13's audience, ensuring that they are both attractive and sustainable. Additionally, the project will focus on integrating the chosen platform seamlessly into V13’s existing digital ecosystem, including their website and social media channels. This integration aims to enhance user experience and encourage community-backed growth. The project provides an opportunity for learners to apply their knowledge of digital marketing, user experience design, and branding to a real-world scenario.