In the rapidly evolving world of digital marketing, brands are increasingly seeking innovative ways to collaborate with content creators. This project aims to automate the workflow that enables brands to efficiently match with content creators who are interested in receiving gifts without the obligation of promotional content. The current manual process at Shine Talent Group s time-consuming and prone to errors, leading to missed financial opportunities and inefficiencies. By automating this workflow, brands can streamline their outreach efforts, ensuring that they connect with the right creators who align with their brand values and target audience, and Shine Talent Group can monetize their reach with content creators. The goal is to develop a user-friendly system that Shine's talent pool to match brands with interested, suitable creators in their chosen locale. This project will provide learners with the opportunity to apply their knowledge of programming, data analysis, and user interface design to solve a real-world problem in the marketing industry.

Shine Gifting Program 

Sequence of Events

1. Brand sends email requesting to gift talent product/service
2. Automated response sent (by our team) to brand with link to standardized stripe payment
3. Brand makes a $1000 payment and is redirected to complete the brand gifting form (form B)
4. Gifting form (B) is completed by the brand
5. A new talent form (form T) based on gifting form (B) responses is automatically created
6. Automated email is sent to the talent in the region the brand selected (e.g US, UK, or CAN), where they are directed to form (T) to opt in for the gifting
7. An up to date email list segregated by market is available to reference. 
8. Talent responses are recorded in a new spread sheet (for each form B completed, a new spreadsheet for form T is also created so no two brands receive the same responses to form T)
9. Once the timeframe for the form (T) has passed, the responses are automatically sent to the brand via email
10. Brand handles all logistics of sending out product

Development Needs

1. Brands make payment on Stripe. 
2. Once payment is made, they are redirected to Form  B to complete
3. Form B Responses are used to create a new form: Form T
4. Form T must have a cut off date where responses are no longer accepted
5. Form T is sent to  ALL TALENT list in the market the brand selected in step 4
6. Responses to “Talent Gifting Form” are collected and organized in a spread sheet 
7.  After the cut off date has passed, the responses to Talent Gifting Form are  automatically sent to the Brand via email

Form B

Information provided

• Disclaimer:
• By submitting this form and choosing to gift product(s) to talent represented by Shine Talent Group, you acknowledge and agree that the talent is under no obligation to post about, promote, or otherwise endorse the product(s) in any capacity, including on social media or other public platforms.
• This gifting opportunity is a one-time purchase. You may not send additional products or services to the talent, nor initiate any direct communication with them, without prior written consent from Shine Talent Group. Should you wish to gift this talent again in the future, you must complete a new form and obtain explicit approval from Shine Talent Group in writing.
• Shine Talent Group reserves the right to decline any future gifting requests at its sole discretion.

Form Fields:

• Brand or Company Name
• Contact email address, name, & phone number
• Product(s)  Gifted
• Product Description
• Country / Market
• Types or notes or qualifiers for talent

Form T

Information Provided

• Brand or Company Name
• Product Gifted, Product Description
• Notes or qualifiers
• DISCLAIMER: 
• By completing this form, you consent to having your mailing address shared with the specified brand for the sole purpose of receiving the listed product(s) or service(s) as a gift.
• Please note that this is a one-time gifting opportunity. You are under no obligation to post, share, or promote the product(s) in any way, unless otherwise agreed to in writing. By submitting this form, you authorize the brand to send the specified item(s) to the address provided.

Form Fields:

• Talent Name
• Mailing Address
• Instagram, Youtube, and TikTok Links