Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to analyze the target market, assess consumer demand, analyze the competition, and identify opportunities and challenges for market entry for specialized laser cleaning service.
This will involve several different steps for the students, including:
- Researching the size and growth potential of the sandblasting / industrial mobile cleaning market in PEI and projected growth.
- Assessing the demand for a specialized laser cleaning service in the area.
- Identifying direct and indirect competitors in the area and studying their offerings, pricing, marketing, strengths/weaknesses.
- Defining the ideal target customers and researching their demographics, psychographics, needs, behaviors, pain points, and buying habits.
- Determining competitive pricing for laser cleaning services by analyzing competitors and benchmarks.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the size and growth potential of the target market.
- Assessment of consumer demand for a specialized laser cleaning service.
- Identification and analysis of direct and indirect competitors in the area.
- Definition of the ideal target customers and their characteristics.
- Competitive pricing analysis for laser cleaning services.
Final deliverables should include:
- A comprehensive report on the market analysis findings.
- Recommendations for market entry strategies based on the analysis.
- What is the main goal for this project?
-
The main goal for the project is to analyze the target market, assess consumer demand, analyze the competition, and identify opportunities and challenges for market entry for specialized laser cleaning service.
This will involve several different steps for the students, including:
- Researching the size and growth potential of the sandblasting / industrial mobile cleaning market in PEI and projected growth.
- Assessing the demand for a specialized laser cleaning service in the area.
- Identifying direct and indirect competitors in the area and studying their offerings, pricing, marketing, strengths/weaknesses.
- Defining the ideal target customers and researching their demographics, psychographics, needs, behaviors, pain points, and buying habits.
- Determining competitive pricing for laser cleaning services by analyzing competitors and benchmarks.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the size and growth potential of the target market.
- Assessment of consumer demand for a specialized laser cleaning service.
- Identification and analysis of direct and indirect competitors in the area.
- Definition of the ideal target customers and their characteristics.
- Competitive pricing analysis for laser cleaning services.
Final deliverables should include:
- A comprehensive report on the market analysis findings.
- Recommendations for market entry strategies based on the analysis.
- How will you support learners in completing the project?
-
Open to suggestions to support efforts. Any paid data access to research will be supplied when requested. Weekly / bi-weekly calls to answer questions. Having never done this before I'm open to what is needed
About the company
- https://#
- 2 - 10 employees
- Airlines, aviation & aerospace, Automotive, Construction, engineering & trades, Manufacturing, Transport, trucking & railroad
Beam Kleen will initially operate as a mobile surface cleaning service utilizing specialized laser cleaning equipment. The technology enables precise, efficient, and eco-friendly cleaning capabilities compared to traditional methods like media blasting or pressure washing.
The company is founded by proprietor Casey Polonio, who holds a Masters in Innovative Management and brings over 10 years of experience in mechanical design and management. With a passion for sustainability and engineering, he recognized the need for an innovative cleaning solution to serve various restoration needs in PEI.
Beam Kleen will lease two laser cleaning machines - a mid-power 300W laser and high-power 2000W laser. This equipment combined with a mobile trailer setup will allow delivering services on-location to commercial and industrial clients.
Products and Services
- Rust, grease, paint, and corrosion removal from vehicle parts
- Removal of coatings and residues from industrial equipment
- Cleaning and restoration of stonework and masonry
- Removal of graffiti from buildings and structures
- Restoration of metal artifacts, sculptures, and public art