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Clean Air Partnership
Toronto, Ontario, Canada
KB
Operations Director
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Market expansion Environmental sustainability Marketing strategy
Skills
strategic planning research reports communication marketing materials marketing communication planning research
Project scope
What is the main goal for this project?

The main goal for the project is to expand the Clean Air Council beyond southern Ontario to become the largest municipal climate action network in Canada. This will involve several different steps for the team, including:


- Researching the current state of municipal climate action networks in Canada.


- Developing a strategic plan for expansion, including identifying target regions and key stakeholders.


- Creating a marketing and outreach strategy to engage new municipalities and organizations.


- Establishing partnerships and collaborations with existing climate action networks.


- Implementing a communication plan to raise awareness and attract new members to the expanded Clean Air Council.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, the team should complete the following tasks:


- Comprehensive research report on existing municipal climate action networks in Canada.


- Strategic plan for expansion, including target regions and key stakeholders.


- Marketing and outreach strategy for engaging new municipalities and organizations.


- Partnerships and collaborations with existing climate action networks.


- Communication plan for raising awareness and attracting new members.



Final deliverables should include:


- A detailed expansion plan document outlining all the strategies and initiatives.


- Marketing materials and communication assets developed for the expansion.


- A presentation summarizing the research, strategies, and plans for the expansion.


How will you support learners in completing the project?

We will provide weekly access to our staff as needed. Any data, tools or technology required can be provided. This is primarily desktop research, so we are unsure what additional supports will be required, but are willing to provide them as needed.

Supported causes
Climate action
About the company

Clean Air Partnership (CAP) is a charitable environmental organization launched in June, 2000. We enable communities to improve air quality, advance active transportation, and take bold climate action. We convene networks, lead research and knowledge transfer, and catalyze transformative action.

Our vision is that Canadian communities are sustainable, healthy and resilient.