Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to improve the Peqish Food Company website by focusing on increasing the time spent on the site, improving clickthrough rates, and increasing form sign-ups. This will involve several different steps for the learners, including:
- Analyzing the current website traffic and user behavior data.
- Identifying areas of the website that need improvement in terms of user engagement.
- Developing strategies to increase time spent on the site, clickthrough rates, and form sign-ups.
- Implementing the strategies and monitoring their impact on website metrics.
- Testing and optimizing the website for improved user engagement.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, learners should complete the following tasks:
- Analysis of website traffic and user behavior data.
- Identification of specific areas of the website that need improvement.
- Development and implementation of strategies to increase time spent on the site, clickthrough rates, and form sign-ups.
- Testing and optimization of the website based on the implemented strategies.
Final deliverables should include:
- A report detailing the analysis, strategies developed, and the impact on website metrics.
- Any new content or design elements created for the website.
- What is the main goal for this project?
-
The main goal for the project is to improve the Peqish Food Company website by focusing on increasing the time spent on the site, improving clickthrough rates, and increasing form sign-ups. This will involve several different steps for the learners, including:
- Analyzing the current website traffic and user behavior data.
- Identifying areas of the website that need improvement in terms of user engagement.
- Developing strategies to increase time spent on the site, clickthrough rates, and form sign-ups.
- Implementing the strategies and monitoring their impact on website metrics.
- Testing and optimizing the website for improved user engagement.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Analysis of website traffic and user behavior data.
- Identification of specific areas of the website that need improvement.
- Development and implementation of strategies to increase time spent on the site, clickthrough rates, and form sign-ups.
- Testing and optimization of the website based on the implemented strategies.
Final deliverables should include:
- A report detailing the analysis, strategies developed, and the impact on website metrics.
- Any new content or design elements created for the website.
- How will you support learners in completing the project?
-
We will offer the student an opportunity to liaise with our team and will be available with one on one weekly meetings and will regularly communicate with the individual through email.
- What skills or technologies will help learners to complete the project?
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In order to successfully complete this project, learners should have the following skills:
- Web analytics and data analysis
- User experience (UX) design.
- Digital marketing and conversion optimization.
- Web development and design (HTML, CSS, etc.).
- A/B testing and optimization techniques.
Nice to haves for learners include:
- Experience with website optimization tools and platforms.
- Knowledge of SEO best practices.
Supported causes
About the company
- http://www.peqish.com
- 11 - 50 employees
- Hospital, health, wellness & medical, Consumer goods & services
Peqish is an ag-tech company focused on empowering individuals to achieve optimal health by targeting inflammation.
Lifestyle diseases are on the rise and there is a huge unmet need for preventative, evidenced based strategies to reduce this burden. Strategies like culinary medicine together with effective evidenced based supplements have a way to reshape the way healthcare or wellness is delivered in North America.
At Peqish, our focus has and continues to center on leveraging our 200+ years of clinical and scientific understanding to bring forth products that help people live a healthier and happier lifestyle.